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Timothy Reyes

@timothyreyes

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I analyze paid social performance and build content strategies that improve creative, targeting, and growth.

Philippines

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What I'm looking for

I'm looking to apply paid social analysis, creative strategy, audience research, and content production experience to growth-focused marketing work.

I manage paid social performance for Simply Earth, analyzing Meta campaign data, creative results, budget pacing, and optimization opportunities. Across a 3+ year campaign, I managed $214,982 in Meta spend that generated 5.7M impressions and 2,334 purchases.

I've also delivered paid media audits, audience research, and content strategies for Australian brands, while driving a 15x increase in organic reach at Story Builders. My background spans content strategy, video production, motion graphics, and digital content operations.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

Simply Earth

Jan 2020 - Present (6 years 8 months)

Managed Meta ad spend and analyzed campaign data to inform creative strategy and budget allocation. Coordinated creative asset requests and implemented optimizations across paid social channels.

Meta Ads Manager Facebook Ads Instagram Ads Data Analysis Budgeting Creative Strategy Campaign Optimization Claude Higgsfield AI

Education

Degrees, certifications, and relevant coursework

University of the East

Bachelor of Arts, Communications

2005 - 2009

Pursued a Bachelor of Arts in Communications, developing strong analytical and communication skills. Completed relevant coursework in data analytics and performance marketing.