I lead a team of four multimedia designers, review and approve creative assets, and support production across paid ads, social media, motion graphics, and website assets.
I developed a Creative Quality Scorecard and QA Checklist to improve creative quality and reduce recurring revisions. I also built a production tracker, creative scoping template, and asset management process to improve team workflows.
I created our team's first Resource Mapping sheet, which became the foundation of our current Workload Balancing Plan. I also participate in campaign brainstorming with cross-functional teams and contribute creative ideas, key visuals, and supporting assets.
Previously, as a Junior Multimedia Artist at Propelrr, I designed digital marketing assets for Meta Ads, Google Ads, websites, email campaigns, and social media platforms. I contributed creative ideas and campaign assets for client campaigns, presentations, and new business pitches.
