Yash Maheshwari
@yashmaheshwari2
I drive growth strategy through customer analytics, experimentation, and performance forecasting.
United StatesWhat I'm looking for
At DoorDash, I owned new-customer promotional strategy across welcome, first-order, and win-back campaigns, driving $28M in quarterly GMV. I used Snowflake and SQL cohort analysis to improve first-order conversion by 6% and protected $2.3M in budget through performance reporting and real-time adjustments.
Previously at Intuit and Capital One, I built KPI frameworks, forecasting models, and Tableau reporting that gave cross-functional teams and senior leaders clearer views of SMB performance, acquisition, and customer journeys. My work supported strategy development, operational planning, and a native preapprovals flow that shifted 6% of new accounts to Capital One channels.
I began at Mastercard Data & Services, where I applied A/B testing and transaction-level analysis to customer retention, promotional offers, and retail product strategy. I enjoy turning customer and business data into practical decisions with measurable outcomes.
Experience
Work history, roles, and key accomplishments
Owned end-to-end strategy and execution of new customer promotional campaigns, driving $28M in quarterly GMV. Analyzed new customer cohort data to improve first-order conversion by 6% and developed forecasting models influencing $13M in budget allocation.
Developed and maintained 10+ Tableau dashboards tracking key success metrics for the SMB portfolio. Built KPI frameworks and performance reporting in SQL/Snowflake and Python, serving as a single source of truth for senior leadership.
Senior Business Analyst, Digital Experiences & Acquisitions
Apr 2022 - Sep 2023 (1 year 5 months)
Designed and tested a new native preapprovals mobile flow, driving a 6% shift of new accounts to native channels. Implemented a new campaign-level ID reducing data gaps by 24% and created a Tableau dashboard automating 30+ KPIs for monthly reporting.
Conducted rigorous analysis on A/B testing, COVID response, and experimental design. Identified high-value customer profiles using SQL, improving elite status retention by ~5%, and analyzed promotional offers leading to $651k in incremental savings quarterly.
Education
Degrees, certifications, and relevant coursework
University of Virginia (UVA), McIntire School of Commerce
Bachelor of Science, Commerce
2016 - 2020
Grade: 3.74/4.0
B.S. in Commerce with concentrations in Finance and Information Technology, and a minor in Religious Studies. Cumulative GPA: 3.74/4.0; ACT: 34.
University of St. Gallen (HSG)
Study Abroad, Business and Management
2019 - 2019
Semester study abroad program dedicated to global business and management.
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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