Open to opportunities

tim bertrand

@timbertrand

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Data-driven Marketing & Business Developer driving brand activation, field execution, and commercial growth.

Australia

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What I'm looking for

I’m looking for a role where I can drive data-informed business growth through brand activation and field execution, own CRM performance, and build strong B2B partnerships—turning market insights into measurable ROI and long-term client value.

I’m a Marketing & Business Developer with a strong track record in brand activation, field execution, and commercial performance. I combine data-driven thinking with hands-on operational excellence to generate measurable growth and long-term client value.

In recent roles, I prospected and engaged 50+ new clients and contributed to 5 national brand activations, improving CRM client tracking and achieving a +20% increase in conversion rate. I’ve also coordinated 10–15 B2B & B2C brand events, supporting sales teams with field activation plans and boosting event-related sales performance by +5–10% in targeted outlets.

I’m energized by building partnerships, producing weekly sales reports and competitive market analyses, and translating insights into performance. From export market studies and sales material creation to distributor research across Scandinavia, I focus on practical execution, measurable ROI, and strong client outcomes.

Experience

Work history, roles, and key accomplishments

International Business Developer

Jiz Marketing Group

Jan 2024 - Jan 2025 (1 year)

Prospected and engaged 50+ new clients and leads (SMEs and local brands) and contributed to 5 national brand activations for Pernod Ricard, Andros, and Florette. Improved CRM client tracking, achieving a +20% conversion rate, while supporting 5 regional field teams during national campaigns.

Lead Generation Conversion Rate Optimization Brand Activation Field Sales Support Campaign Execution Partnership Management Data Driven Marketing

Sales & Event Coordinator

Pernod Ricard

Jan 2023 - Jan 2024 (1 year)

Coordinated and supported the execution of 10–15 B2B & B2C brand events, ensuring on-time delivery and full compliance with brand guidelines. Provided operational support to sales teams, contributing to +5–10% event-related sales in targeted outlets, and managed logistics and reporting for €5–15K budgets per activation.

Event Coordination Sales Enablement Event Logistics Budgeting performance reporting Trade Marketing

Territory Manager

Coca-Cola

Mar 2023 - Sep 2023 (6 months)

Managed a portfolio of 25+ on-trade clients (bars, restaurants, hotels) and increased product visibility by +10% within three months through improved merchandising. Produced weekly sales reports and competitive market analyses for regional HQ.

Territory Management Merchandising Key Account Management Competitive Analysis Client Relationship Management Trade Marketing

Marketing Activation Associate

Red Bull

May 2022 - Jan 2023 (8 months)

Planned and executed 15+ brand events across universities, sports clubs, and festivals, building 5 local partnerships (bars, associations, events). Contributed to a +10% increase in brand visibility in the student market and supervised a team of 5 brand ambassadors during activations.

Experiential Marketing Brand Activation Partnership Development Student Market Marketing Team Supervision Brand Ambassador Campaign Management

International Business Developer

Boldoduc

Jan 2022 - Mar 2022 (2 months)

Identified 15 potential B2B partners in European markets and conducted export market studies across France, Belgium, and Sweden. Created English-language sales materials and product sheets to support partner outreach.

B2B Partner Prospecting International Business Development English Sales Materials Market Analysis Lead Qualification Strategic Planning

International Business Developer

Life Clean International AB

Jun 2021 - Aug 2021 (2 months)

Researched and qualified 25 potential distributors across Scandinavia, supporting international partner development. Prepared 5 English commercial proposals for institutional clients and assisted the Sales Manager with follow-up and lead management.

Lead Qualification Institutional Sales Partner Development B2B Sales

Education

Degrees, certifications, and relevant coursework

EKLYA Business School - CCI Lyon

Master's Degree, International Sales & Marketing Management

2023 - 2025

Activities and societies: Apprenticeship at Field & People and Pernod Ricard.

Master’s program focused on marketing strategy, business development, and project management with an emphasis on experiential marketing and commercial performance. Completed an apprenticeship at Field & People and Pernod Ricard.

ESDES

Bachelor's Degree, International Trade

2022 - 2023

Activities and societies: Market study for Scandinavian expansion; internship at Boldoduc.

Bachelor’s degree specializing in international trade, negotiation, and export strategy. Conducted a market study for a French brand’s expansion in Scandinavia and completed an internship at Boldoduc.

Saint-Marc

Associate Degree (BTS), International Trade

2020 - 2022

Activities and societies: Internships in France and Sweden with Life Clean International AB.

Associate degree (BTS) focused on prospection, negotiation, and import/export logistics with a strong emphasis on B2B sales and intercultural communication. Completed internships in France and Sweden with Life Clean International AB.