Tijana LeeTL
Open to opportunities

Tijana Lee

@tijanalee

Globally minded strategist with expertise in intelligence analysis.

Serbia

What I'm looking for

I seek a role that values innovation and intercultural competence, offering opportunities for strategic impact and professional growth.

I am a strategic planning executive and intelligence analyst with over four years of experience at the intersection of diplomacy and market research. My expertise lies in comprehensive research evaluation, generating insights, and spotting trends that drive impactful strategies. I have a proven track record in intelligence analysis, which enables me to transform complex insights into actionable plans that resonate with diverse audiences.

Throughout my career, I have successfully led projects that foster cross-cultural dialogue and collaboration. My role at Luna/TBWA involved conducting market research to uncover insights into consumer behavior and industry trends, which enhanced strategic decision-making. I take pride in my ability to communicate effectively with stakeholders, ensuring transparency and engagement in all initiatives. My achievements include tripling agency organic growth and significantly increasing market share for key clients, showcasing my commitment to delivering measurable outcomes.

Experience

Work history, roles, and key accomplishments

LU

Strategic Planning Executive

Luna/TBWA

Oct 2022 - Aug 2024 (1 year 10 months)

As a Strategic Planning Executive, I conducted market research to uncover insights into market dynamics and consumer behavior, enhancing strategic decision-making. I developed and executed strategic plans aligned with organizational goals, driving measurable outcomes and growth while engaging stakeholders effectively.

PL

Research Assistant and Event Coordinator

Public Diplomacy Lab

Jan 2021 - Jul 2021 (6 months)

In my role as a Research Assistant and Event Coordinator, I analyzed public diplomacy trends and coordinated high-impact conferences and cultural exchange events, enhancing cross-cultural understanding and engagement initiatives.

Education

Degrees, certifications, and relevant coursework

Faculty of Social Sciences, University of Wroclaw logoFW

Faculty of Social Sciences, University of Wroclaw

Master of Arts, Global Communication

2020 - 2022

Studied Global Communication with a focus on Public Diplomacy, Media, and PR. Engaged in strategic content curation and geopolitical analysis, contributing to impactful publications.

Faculty of Political and Social Sciences, University of Bologna logoFB

Faculty of Political and Social Sciences, University of Bologna

Master of Arts, International Relations

2021 - 2022

Pursued a Master's degree in International Relations and Diplomatic Affairs, focusing on event management and strategic outreach to enhance journal credibility.

PW

Public Diplomacy Lab, Wroclaw

Public Diplomacy

2021 - 2021

Worked as a Research Assistant and Event Coordinator, analyzing public diplomacy trends and facilitating cultural exchange events.

Faculty of Dramatic Arts, University of Arts in Belgrade logoFB

Faculty of Dramatic Arts, University of Arts in Belgrade

Bachelor of Arts, Culture and Media

2015 - 2020

Completed a Bachelor's degree in Arts with a specialization in Culture and Media, focusing on report writing and process optimization for cultural projects.

Tech stack

Software and tools used professionally

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Tijana Lee - Strategic Planning Executive - Luna/TBWA | Himalayas