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Tiisetso Pheko

@tiisetsopheko

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Data-driven data analyst and technical marketer combining analytics with strategic commercial insight.

Botswana

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What I'm looking for

I seek a role where I can apply data analytics to drive commercial decisions, work cross-functionally, and grow into advanced data science responsibilities.

I am a data-driven tech professional and MSc Data Science candidate with a BSc in Business Innovation & Technology, focused on Hospitality Data Analytics and Technical Marketing.

At Cresta Marakanelo I automated reporting with Excel and SQL, built interactive Power BI/Tableau dashboards, and analysed occupancy and revenue trends that contributed to a 10% increase in RevPAR.

I founded and managed TML Store, leading end-to-end e-commerce operations and international digital marketing campaigns using Meta Ads and SEO, and served as Social Media Manager at New Times Digital improving brand visibility and engagement.

I bring strong technical skills in Python (Pandas/NumPy), SQL, Advanced Excel (VBA/Macros), Power BI, Google Analytics and CRM tools, and I combine analytical rigor with commercial acumen to translate data into strategic business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Cresta Marakanelo

Oct 2025 - Present (4 months)

Automated reporting with Excel and SQL reducing manual entry time by 30%, developed dashboards to improve KPI visibility, and analyzed occupancy and revenue trends to help increase RevPAR by 10%.

Data Analysis SQL Advanced Excel Power BI Tableau Revenue Analysis

Compliance Officer

P&C Reinsurance

Jan 2025 - Jun 2025 (5 months)

Assisted with KYC document collection and client risk segmentation, contributed to policy implementation and risk assessments to support regulatory adherence across the organization.

& Compliance KYC Risk Assessment Policy Implementation

Founder and Manager

TML Store

Jan 2020 - Dec 2024 (4 years 11 months)

Launched and managed a profitable e-commerce store targeting international markets, directed end-to-end operations and supply chain logistics, and executed digital marketing campaigns that drove sustained sales over a 3-year period.

E Commerce Operations Digital Marketing Meta Ads SEO Supply Chain Logistics Customer Service Content Creation International Payments

Social Media Manager

New Times Digital

Feb 2023 - Dec 2023 (10 months)

Managed and optimized organic and paid social campaigns across Facebook, Instagram and Google, implementing data-driven content strategies that increased brand visibility by 10% and audience engagement by 30%.

Social Media Management Paid Advertising Meta Business Suite Google Ads Analytics Content Strategy Campaign Optimization Performance Tracking

Waiter & Operations Assistant

Moe's Bar and Carwash

Mar 2022 - Jan 2023 (10 months)

Spearheaded digitization of inventory and customer feedback systems, improving operational efficiency by 30%, and managed event service, cash handling and content creation in a fast-paced environment.

Operations Inventory Management Customer Service Event Management Cash Handling Content Creation

Education

Degrees, certifications, and relevant coursework

IU International University of Applied Sciences

Master of Science, Data Science

Pursuing an MSc in Data Science with focus on Python for Data Science, advanced statistics, and machine learning; expected completion 2027.

University of Cape Town

Bachelor's Degree, Business Innovation & Technology

Activities and societies: Led a team launching a mock company; 2nd Best Marketing Plan (University); Captain of Athletics and Soccer Teams (4 years).

Bachelor's degree in Business Innovation and Technology with coursework and projects focused on business plans, marketing strategies, and innovation projects.