
Tiffany Langenbacher
@tiffanylangenbacher
I build luxury retail brands and omnichannel experiences that connect creative execution to commercial growth.
What I'm looking for
At Mercury Group, I built MVST’s luxury retail experience from the ground up and led product, sourcing, operations, and go-to-market strategy. Across TSUM, DLT, and ecommerce, I connected brand expression, customer experience, and commercial performance.
I’ve led large-scale visual merchandising and omnichannel initiatives for Barneys New York, Loro Piana, and Hermès, delivering sales growth, stronger conversion, and customer journeys across physical and digital retail. I also advise luxury and premium clients through OXER Design.
Experience
Work history, roles, and key accomplishments
Founder / Principal
OXER Design LLC
Jan 2021 - Present (5 years 8 months)
Advisory practice spanning luxury and premium retail strategy, store concepts, customer experience, FF&E sourcing and go-to-market expression for clients including SuitSupply and the Tretyakov Gallery.
Director, Image - Online & Offline
Mercury Group
Jan 2024 - Dec 2026 (2 years 11 months)
Owned brand expression across physical and digital touchpoints, connecting creative, marketing, ecommerce and store operations around common customer experience and performance standards. Reworked ecommerce creative workflows and KPI frameworks across styling, production and post-production.
Director, Visual Merchandising
Mercury Group
Jan 2019 - Dec 2026 (7 years 11 months)
Led retail and brand experience across a 70,000 m² flagship and DLT St. Petersburg, protecting 500+ luxury brand identities while creating a differentiated multi-brand customer journey. Delivered ~15% average first-year sales growth across targeted brands and areas, with select focus businesses at ~25%.
Head of Product & Creative Development
Mercury Group
Jan 2019 - Dec 2026 (7 years 11 months)
Designed and launched a comprehensive luxury retail experience to build private-label brand MVST from the ground up, leading product, production, organization, operations, international supply chain and go-to-market strategy. Directed product from concept through commercialization across design, materials, sampling, costing and quality execution.
Senior Director, Visual Merchandising
Barneys New York
Jan 2017 - Dec 2019 (2 years 11 months)
Led creative and commercial execution across 19 locations during a major period of brand repositioning, spanning windows, product merchandising, pop-ups, events and customer experience. Partnered across merchandising, CRM, loyalty, store teams and key brand partners to connect assortment, inventory and customer insight with floor strategy.
East Coast Visual Merchandising Manager
Loro Piana
Jan 2014 - Dec 2017 (3 years 11 months)
Led flagship retail presentation and customer experience across the East Coast, translating global direction into locally relevant commercial environments. Supported Washington, D.C. and Miami openings and was selected by executive management to work with Milan headquarters on global window and interior campaign tools.
Built foundational luxury expertise across client-facing sales and visual merchandising, developing a deep understanding of product, house codes, service standards and the relationship between storytelling and commercial performance.
Education
Degrees, certifications, and relevant coursework
Parsons School of Design, The New School
Guest Lecturer, Luxury Retail Strategy
Guest lecture on luxury retail strategy and experiential merchandising.
Boston University
Bachelor of Science, Journalism
2006 - 2010
Bachelor of Science in Journalism with a minor in Art History.
Istituto Marangoni Miami
Guest Lecturer, Visual Merchandising
Guest lecture on visual merchandising as a cross-functional business discipline, including the concept of 'Perspective Fluency.'
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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