DPDaisha Perez
@daishaperez
Visual Merchandising Manager with a proven track record in retail.
United StatesWhat I'm looking for
As a dedicated Visual Merchandising Manager, I have a strong passion for enhancing retail environments and driving sales through innovative visual strategies. Currently, I lead a team at The Paper Store, where I successfully implemented visual standards that boosted sales by 20%. My experience spans various roles in the retail sector, allowing me to develop a keen eye for trends and customer preferences.
Throughout my career, I have managed the profitability of multiple brands, achieving significant sales increases and improving product visibility. My tenure at Randa Apparel & Accessories saw a 15% rise in overall sales across 30 retail stores. I thrive in dynamic environments and have been recognized for my ability to cultivate strong relationships with clients and team members alike, ensuring high levels of customer satisfaction and repeat business.
With a Bachelor of Business Administration in Marketing from LIM College, I specialize in fashion retail environments and have actively contributed to industry initiatives as the Club President of BRAG Retail Action Group. I am excited to bring my expertise in visual merchandising and team leadership to new challenges in the retail industry.
Experience
Work history, roles, and key accomplishments
Visual Merchandising Manager
The Paper Store
Aug 2023 - Present (1 year 10 months)
Spearhead the development and implementation of visual standards consistent with TPS brand concept, boosting sales by 20%. Manage a team of 25 associates to reach daily targets and KPIs. Conduct trend analysis to improve product display visibility by 85%. Participated in 2 new store openings within the first 5 months.
Retail Merchandise Manager
Randa Apparel & Accessories
Jun 2021 - Aug 2023 (2 years 2 months)
Managed the profitability of over 20 accessories and apparel brands across 30 retail stores, achieving a 15% increase in overall sales. Maintained the district schedule to ensure all stores met forecasted monthly visits.
Creative Presentation Coordinator
Polo Ralph Lauren
May 2018 - Apr 2020 (1 year 11 months)
Set up showrooms for wholesale markets, press previews, and special events. Designed technical documents for monthly floorset directives using InDesign and rigged mannequins for photoshoots.
Showroom Merchandising Specialist
Nike
Aug 2017 - Feb 2020 (2 years 6 months)
Demonstrated creativity and initiative by translating product and sales goals into strategies for over 172 stores through floorset and window directives.
Bridal Consultant
Castle Couture
Sep 2016 - May 2018 (1 year 8 months)
Cultivated relationships with over 50 clients, achieving a customer satisfaction score of over 95%. Supported daily operations including payments, fulfillment, and quality control.
Visual Merchandiser
Gucci
May 2013 - Sep 2016 (3 years 4 months)
Promoted to Visual Merchandiser at Fifth Avenue Flagship post-internship. Partnered with Visual Manager for floor moves and window installs at 5 NYC locations, increasing store presence by over 400%. Set up the first collection preview for Alessandro Michele in the US.
Education
Degrees, certifications, and relevant coursework
LCLIM College
Bachelor of Business Administration, Marketing
2011 - 2015
Activities and societies: Volunteered in BRAG Retail Action Group as Club President.
Bachelor of Business Administration in Marketing with a specialization in fashion retail environments. Volunteered in BRAG Retail Action Group as Club President.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
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