I've created visual standards and retail experiences for Rails and Alice + Olivia, translating brand direction into store-level execution across global locations.
At Rails, I developed global visual standards for eight locations, opened new stores, and led production for the Soho flagship. At Alice + Olivia, I built merchandising and design guidelines for more than 40 international locations and produced NYFW and luxury department-store holiday windows.
I've also led enterprise partner relationships at Appcard and Meltwater, adapting company strategy to individual accounts. At Meltwater, I own a $3.6 million book of business across 140 accounts and delivered $307,000 in expansion revenue with an 89% renewal rate in 2025.
I bring a trained eye for product presentation and the commercial discipline to connect brand strategy to sales, adoption, and long-term client growth.

