Thesika Rao
@thesikarao
Strategic marketing and content specialist driving performance growth.
NetherlandsWhat I'm looking for
I am a strategic marketing and content specialist with hands-on experience in performance marketing, CRM campaigns, and data-driven optimization. I have led cross-functional teams to execute campaigns across Meta, email, and WhatsApp, and I translate analytics into clear insights for stakeholders.
My recent work includes creating test plans and automated scripts, developing Google Analytics dashboards, and presenting performance summaries to executive leadership. I have a track record of improving funnel conversion—streamlining lead nurturing to increase MQL to SQL conversion by 28%—and boosting organic traffic by 40% through content strategy.
I combine technical rigor with strong communication and project management skills, mentoring teams and aligning creative, product, and business stakeholders to deliver measurable results. I am available immediately and eligible to work without sponsorship.
Experience
Work history, roles, and key accomplishments
Performance Analytics Strategist
Kalvium EdTech
Jan 2025 - May 2025 (4 months)
Validated end-to-end campaign execution and performance reporting across Meta, email, and WhatsApp, producing dashboards and executive summaries that highlighted optimization opportunities and reduced campaign inefficiencies. Streamlined lead nurturing workflows, increasing MQL to SQL conversion by 28% and improved CPL via A/B testing.
Content & Sales Strategy Manager
Dakshinam Sarees
Jun 2019 - Dec 2024 (5 years 6 months)
Designed content calendars and CMS workflows that boosted organic traffic by 40% in 12 months and launched targeted campaigns that tripled lead engagement time while leading a sales team that met 90–110% of monthly quotas. Informed product repositioning and pricing via competitive market analysis.
Assistant Professor
SNS College of Technology
Mar 2012 - Jun 2016 (4 years 3 months)
Taught undergraduate electronics and instrumentation courses with 80%+ student satisfaction, managed lab infrastructure and ISO-driven quality improvements, and organized intercollegiate technical symposiums and workshops. Mentored first-year students in academic and career planning.
Education
Degrees, certifications, and relevant coursework
SMSymbiosis Institute of Business Management
Master of Business Administration, Business Analytics
Pursuing an MBA in Business Analytics focusing on analytics-driven marketing and data-informed decision making.
STSNS College of Technology
Master of Engineering, Power Systems
Grade: 94%
Activities and societies: Organized technical symposiums and workshops; mentored students; led ISO compliance improvements
Completed a Master of Engineering in Power Systems with strong academic performance and awarded Best Outstanding Student.
SCSri Ramakrishna Engineering College
Bachelor of Engineering, Electrical & Electronics Engineering
Grade: 73%
Earned a Bachelor of Engineering in Electrical & Electronics Engineering with a focus on core electrical subjects and laboratory instruction.
Tech stack
Software and tools used professionally
Availability
Location
NetherlandsAuthorized to work in
Job categories
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