Open to opportunities

Isabella Mae Unlayao

@isabellamaeunlayao

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Digital marketing professional specializing in social media, content, and ads.

Philippines

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What I'm looking for

I’m seeking a role where I can lead social and paid campaigns, create engaging short-form content, collaborate cross-functionally, and drive measurable brand growth in a creative, growth-minded team.

I am a creative, detail-oriented digital marketer with over two years managing organic and paid social campaigns across Facebook, Instagram, and TikTok. I’ve worked hands-on with Meta Business Suite and Ads Manager, produced short-form video content using tools like Canva and CapCut, and used performance analytics to optimize campaigns that boost customer engagement and brand growth.

My experience spans account management, campaign execution, influencer coordination, and cross-functional collaboration with design and sales teams. I hold a BS in Entrepreneurship and relevant certifications, and I bring strong copywriting, project management, and communication skills to deliver tailored digital strategies and measurable results.

Experience

Work history, roles, and key accomplishments

Account Manager Executive

SPS Training and Consultancy Services, Inc.

Mar 2025 - Jun 2025 (3 months)

Served as primary client contact for assigned accounts, aligning solutions to client goals and ensuring timely delivery of services across projects.

Client Management Project Delivery Relationship Building Reporting Problem Solving

Marketing Officer

Berjaya Phil. Inc.

Feb 2024 - Jan 2025 (11 months)

Created and managed social content and campaigns on Facebook and Instagram, conducted market research, and optimized paid campaigns via Meta Ads Manager to strengthen customer engagement.

Social Media Management Facebook Ads Manager Content Strategy Market Research Copywriting Campaign Optimization Cross Functional Collaboration Visual Storytelling

Marketing Assistant

Berjaya Phil. Inc.

Sep 2022 - Feb 2024 (1 year 5 months)

Scheduled and published social content using Meta Business Suite, tracked marketing KPIs, and assisted in producing short-form video and promotional materials.

Meta Business Suite KPIs Canva Capcut Asset Coordination Content Publishing

Administrative Assistant

DENR

Oct 2021 - Jul 2022 (9 months)

Organized materials for cross-departmental communications and prepared documents and presentations for management briefings to support operational workflows.

Administrative Support Documentation Meeting Coordination