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Thanh Nguyen

@thanhnguyen3

Marketing automation specialist driving EMEA newsletter strategy, lead generation, and performance optimization through data-led campaigns.

Vietnam
Message

What I'm looking for

I’m looking for a marketing automation and email-focused role where I can own end-to-end campaigns, run A/B tests, manage lead funnels, and collaborate cross-functionally to grow pipeline across EMEA/global teams.

I’m an EMEA Marketing Automation Specialist who owns end-to-end newsletter execution—planning, deployment, performance tracking, and optimization for 50+ projects per year. I turn strategy into measurable results by driving lead generation with technical Vietnamese content, planning and launching new EMEA newsletter projects from concept to rollout, and using A/B testing and segmentation to improve performance.

Before Mouser Electronics, I built regional momentum as an EMEA Marketing Specialist at DHL Supply Chain, delivering EMEA marketing projects and handling LinkedIn post scheduling, social campaign analysis, and insights for senior managers. I’ve also supported internal communications (EMEA newsletters and CEO messages) and cross-functional campaign coordination through internships and early roles, from integrated planning to business development partnership work. I bring hands-on execution with Oracle Eloqua, Salesforce MQL workflows, and campaign management tools, while keeping projects moving through tight collaboration with suppliers, technical, digital marketing, and translation teams.

Experience

Work history, roles, and key accomplishments

DC

EMEA Marketing Communications Intern

DHL Supply Chain

Apr 2021 - Nov 2021 (7 months)

Launched EMEA newsletters and CEO messages for internal communications, managed regional distribution lists, and analyzed email marketing performance. Supported virtual regional meetings and contributed to marketing execution across the EMEA region.

Education

Degrees, certifications, and relevant coursework

Paderborn University logoPU

Paderborn University

Master of Science (MSc), International Economics & Management

2018 - 2021

Grade: 1.8/Good

Earned an MSc in International Economics & Management at Paderborn University (2018–2021).

Tech stack

Software and tools used professionally

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