DKDarmo Kotzé
@darmokotze
Global insights leader driving data-driven strategy and market intelligence for FMCG.
South AfricaWhat I'm looking for
I am a global insights leader with 10+ years' experience building and maturing insights functions across FMCG and retail markets, particularly in data-scarce environments. I combine strong analytical ability with creative storytelling and design to translate complex data into clear, high-impact strategic recommendations.
I've led insights work at Heineken Beverages International, PepsiCo, ShopriteX and IRI, establishing structured market intelligence frameworks, driving AI adoption, and delivering measurable business impact through category reviews, market sizing and competitive benchmarking. I am focused on spearheading insights functions for prominent brands and progressing into senior leadership roles.
Experience
Work history, roles, and key accomplishments
HIConsumer & Market Insights Manager
Heineken Beverages International
Nov 2024 - Present (10 months)
Built and led the first structured insights function for selected global markets, enabling data-driven strategic planning and market entry; implemented AI-driven tools to unlock growth opportunities.
SHDelivered strategic insights to FMCG suppliers using transactional customer data, facilitated 40+ category reviews, and monetized insights to influence retail execution across top FMCG categories.
PEIntegrated multiple data sources to track market performance and inform Annual Operating Plan priorities, translating analysis into actionable category and brand growth strategies.
I(Consulted for leading FMCG brands delivering advanced market analyses and customized reporting to inform pricing, innovation, and market expansion decisions for international portfolios.
I(Managed client accounts delivering data-driven insights and reporting to support commercial decisions and growth initiatives across FMCG clients.
EVSales & Trade Marketing Manager
Evolabs
Nov 2015 - Oct 2017 (1 year 11 months)
Directed sales and distribution across retail and wholesale channels, planned promotional activities, and led in-store trade marketing campaigns to achieve revenue targets.
Education
Degrees, certifications, and relevant coursework
USUniversity of Stellenbosch
Bachelor of Commerce, Marketing Management; Investment Management
Completed a Bachelor of Commerce with majors in Marketing Management and Investment Management, graduating in 2014.
Hermanus High School
High School Diploma, Secondary Education
Grade: Average >82%; 5 A grades
Completed secondary schooling in 2011 with top-five achievement in Hermanus and achieved five A grades with an average above 82%.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Salary expectations
Job categories
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