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Tayla Ferraro

@taylaferraro

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Dynamic events specialist skilled in logistics and marketing.

United Kingdom

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What I'm looking for

I seek a role that fosters creativity and collaboration, with opportunities for growth.

I am a dynamic events specialist with extensive experience in delivering conferences, awards, and networking events across the UK, Europe, North America, and LATAM. My expertise lies in managing full event logistics, from planning and budgeting to sponsor engagement and post-event ROI analysis. I have a proven track record of combining marketing and event management to enhance client engagement and support business growth.

In my recent role as an Event Marketing Consultant at Mascalls Associates, I successfully supported brand growth and lead generation through strategic events and campaigns in the finance transformation recruitment space. I developed a targeted calendar of industry events across multiple regions, enhancing the company's presence within the finance transformation community. My previous experience at Knights PLC involved delivering large conferences, managing substantial budgets, and implementing ROI frameworks to track relationship growth.

Throughout my career, I have consistently achieved significant results, including closing sponsorship packages and exceeding revenue targets. I am passionate about mentoring junior coordinators and fostering collaboration to ensure successful event delivery. My educational background in Event Management and Business, combined with my multilingual abilities, positions me as a valuable asset in the events industry.

Experience

Work history, roles, and key accomplishments

Event Marketing Consultant

Mascalls Associates

Feb 2025 - Jul 2025 (5 months)

Supported brand growth and lead generation through events and campaigns in the finance transformation recruitment space. Developed a targeted calendar of industry events across the UK, US, and Europe to increase company presence within the finance transformation community.

Event Planning Lead Generation Campaign Management Market Research Brand Development

Marketing Executive

Knights PLC

May 2023 - Dec 2024 (1 year 7 months)

Delivered 7 large conferences with 200-500 attendees and managed event budgets up to £150K, achieving average cost savings of 5-7% through supplier negotiation. Implemented an ROI framework to track relationship growth versus new business from clients and referrals.

Budget Management ROI Analysis Client Relationship Management

Marketing Associate

Ecovia Intelligence

Oct 2021 - Apr 2023 (1 year 6 months)

Managed event marketing and planning for 6 international sustainability conferences and awards across Europe, North America, and South America. Closed EUR 30K in sponsorship packages and £220K in delegate revenue, achieving a 120% revenue target for one event.

Event Marketing Sponsorship Sales Email Marketing Venue Negotiation Team Leadership

Marketing Assistant

Imaginative Exposure

Aug 2020 - Oct 2021 (1 year 2 months)

Created content using Adobe and Canva to boost marketing campaigns in the Benelux and Iberian regions. Assisted with the production of webinars and tutorials, and generated over 350 online leads through a downloadable eBook.

Content Creation Adobe Creative Suite Canva Lead Generation Market Research

Marketing Assistant

The Beauty Brown

Oct 2018 - May 2020 (1 year 7 months)

Managed the Paid Ad strategy on Facebook and Google Ads, achieving a 400% ROI. Used SemRush to conduct technical SEO audits, increasing website health by 70% and social media followers from 76 to 1015 within 12 months.

Paid Advertising Facebook Ads Google Ads SEO SEMrush Social Media Management

Education

Degrees, certifications, and relevant coursework

University of London

Certificate, Event Management

Completed a program focused on event management principles and practices. Gained expertise in planning, executing, and evaluating various types of events.