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Tatyana Goncharenko

@tatyanagoncharenko

Marketing and communications professional across hospitality and tourism; researched regenerative approaches in Swiss tourism.

Switzerland

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At EHL / HES - SO, I conducted Master research on implementing regenerative approaches and participated in projects on organisational transformation, sustainability, innovation and regeneration. I also delivered a workshop on the Futures of Tourism at EHL Innovation Summit 2025.

Through BeeSMART, GAL-EXPO, HoReCa Show, I developed marketing strategies, customer journeys and brand materials for hotels, restaurants, MICE, tourism departments and other clients. My work also included digital content and communications.

Earlier, I organised marketing, sales, MICE, PR and events for 7 Days Hotels Chain and TruskavetsKurort Medical Spa Hotels Chain. I’ve also assisted with charity gastro dinners and created communications materials for volunteer projects.

Experience

Work history, roles, and key accomplishments

Current

Regeneration, Transformation & Prospective

Current

EHL / HES - SO

Jan 2023 - Present (3 years 9 months)

Conducted Master research on regenerative approaches and participated in group projects on organisational transformation, sustainability, and innovation. Delivered a workshop for 24 experts on the Futures of Tourism at EHL Innovation Summit 2025.

Research Sustainability Innovation Regeneration Workshop Facilitation Stakeholder Engagement

Current

Volunteer Projects Assistance

Current

HoReCa Angels / APE / Scouts / SINGA

Jan 2022 - Present (4 years 9 months)

Assisted in organizing charity gastro dinners across Europe and provided communications support, press kits, and visual concepts. Mentored participants in an entrepreneurship accelerator programme.

Event Coordination Social Media Press Kits Visual Concepts Mentorship

Current

Marcomm Consultancy

Current

BeeSMART, GAL-EXPO, HoReCa Show

Jan 2017 - Present (9 years 9 months)

Developed marketing strategies, customer journeys, brand materials, digital content, and communications for 30+ hotels, restaurants, MICE, state tourism departments, exhibitions, events, and NGOs.

Marketing Strategy Customer Journey Branding Digital Content Communication Skills

Administrative Assistance

Medical Centre AGAThE

Jan 2023 - Dec 2023 (11 months)

Organised HR documents and provided administrative and communications support.

Administrative Support HR Documentation Communication Skills

Marketing & Sales, MICE

7 Days Hotels Chain | TruskavetsKurort Medical Spa Hotels Ch

Jan 2006 - Dec 2015 (9 years 11 months)

Organised marketing, sales, MICE, PR, and events; conducted marketing research and stakeholder reporting; followed KPIs and supported service improvement and organisational transformation.

Marketing Sales MICE PR Events Market Research KPI Reporting

Tourism

Jason Travel, CZ | Abriko, IL

Jan 2000 - Dec 2006 (6 years 11 months)

Delivered tourism and travel services promotion, fam trips, product development, networking, exhibitions, and sales.

Tourism Travel Services Product Development Networking Exhibitions Sales

Advertising and Communication

Unknown

Provided editorial work, translation, and developed advertising materials.

Editorial Translation Advertising

Education

Degrees, certifications, and relevant coursework

HES-SO / EHL (Switzerland)

Master of Business Administration, Business Administration in Foresight

2023 - 2025

Pursued a Master of Business Administration in Foresight, with a master thesis on regenerative approaches in hospitality and tourism in Switzerland toward 2040.