At O’Dreams Spain, I coordinated content strategy and audiovisual creation for social media, and managed Meta Ads conversion campaigns. Geolocated digital campaigns for new store openings generated an average of 500 in-store visits per opening.
I also led influencer campaigns and redesigned operational and visual manuals for eight product families across six stores. The changes reduced training time by 12% and operational incidents by 8%, while my work managing the CEO’s personal brand grew its community organically by 43%.
At Spotlight, I lead digital content strategy and produce vertical videos for personal brands, lifestyle and food accounts, travel, and local sports organizations. I also consult on visual identity, storytelling, and Instagram profile optimization, using social listening and metrics to adapt engagement strategies.
Earlier, I increased sales by 18–20% at Metro by T-Mobile through digital and local campaigns, and led design projects at INDUCOL that achieved more than 95% customer satisfaction. I’m currently pursuing a Master in Digital Marketing and Social Media at Eude Business School.
