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Tatiana M

@tatianam

Product marketing and content strategist who grew client bookings 3x and drove 75% adoption of a client-facing AI product.

United States

Message

At Gerson Lehrman Group, I managed a $2M client portfolio and maintained 100% retention through research delivery, stakeholder communications, and executive reviews. I translated customer insights into positioning and messaging, contributing to 3x account growth, and synthesized voice-of-customer feedback for a new client-facing AI product that reached 75% adoption in my assigned portfolio.

At The University of Texas System, I owned positioning, messaging, and marketing for programs and events across 13 universities, helping drive 150% year-over-year enrollment growth for the Archer Fellowship Program. I’ve also built a consumer-facing event business, developed go-to-market strategies, and created campaigns for study abroad and international education.

Experience

Work history, roles, and key accomplishments

Senior Client Success Manager

Gerson Lehrman Group

Oct 2024 - Mar 2026 (1 year 5 months)

Managed a $2M portfolio of client accounts, maintaining 100% retention and driving 3x account growth. Led strategic research delivery and executive reviews, and contributed to a new AI product with 75% adoption.

Client Success Account Management Research Delivery Stakeholder Management AI Tools Process Design Data driven Content Voice Of Customer Sales Enablement Product Marketing

Founder and Brand Marketing Director

The Modern Celebration

Feb 2022 - Oct 2024 (2 years 8 months)

Built and scaled a consumer event planning business from 0 to 1, achieving 3x growth in client bookings year-over-year. Developed multi-channel go-to-market strategies and negotiated vendor contracts to reduce event spend by 15%.

Event Planning Brand Marketing Go To Market Strategy Content Creation Social Media Marketing vendor negotiation Proposal Writing Pitch Decks Customer Lifecycle Multi channel Marketing

Program and Event Marketing Lead

The University of Texas System

Apr 2021 - Oct 2023 (2 years 6 months)

Owned positioning, messaging, and execution for 50+ annual events across 13 universities, driving 150% enrollment growth for the Archer Fellowship Program. Managed a $600K scholarship budget and built a partner network of educators.

Event Marketing Program Management Positioning Messaging Content Creation Cross functional Leadership Data Analysis Budget Management Stakeholder Management Enrollment Strategy

Program Marketing Lead, International Studies

Texas Christian University

Aug 2016 - Apr 2021 (4 years 8 months)

Generated 2,000+ annual student touch points as sole marketing lead, converting 60% into enrolled study abroad participants. Managed 300+ global partner relationships and grew Instagram audience by 70% in 6 months.