Tanishq Chopra

I’m a Data Analyst focused on turning marketing and performance data into clear KPI reporting, trend insights, and dashboard-driven decisions. I combine SQL with BI tools like Tableau and Power BI to translate business questions into measurable metrics.

In my current role as a Data Analyst / Marketing & Analytics Associate at Ardhanex Tech Pvt. Ltd., I led end-to-end multi-channel campaign performance analysis and helped identify engagement patterns tied to a ~15% uplift in digital engagement. I designed and maintained interactive KPI dashboards (reach, CTR, audience behavior, conversion trends), cutting reporting turnaround time by ~20%.

I also strengthened targeting by applying customer segmentation and audience analysis to improve delivery efficiency. To scale impact, I automated reporting workflows with AI-assisted tools, boosting content and reporting productivity by ~25% and freeing time for deeper analysis.

Previously, as a Freelance Data & Marketing Analyst with Luthra Paints, I ran audience targeting analysis and iterative A/B testing that improved inbound lead generation by ~20%, while increasing digital engagement by ~15%. I continue to build decision-ready analytics—from Tableau SQL dashboards to GA4 user-funnel reporting—so stakeholders can act on insights quickly.