Pankhuri Tiwari
@pankhuritiwari
Marketing data analyst driving growth through insights, analytics and campaign optimization.
IndiaWhat I'm looking for
I am a marketing data analyst with experience turning complex datasets into actionable marketing strategies that improve ROI and customer engagement.
At Multitude SE I led analysis on channel effectiveness, media campaigns and customer behaviour, developed automated reporting, and collaborated with SEM, SEO, affiliate and social teams to propose growth ideas.
Previously at Prometric I developed capacity-utilization and forecasting reports for global regions and delivered timely insights that reduced costs and improved candidate experience.
I build end-to-end dashboards (Power BI), perform customer-level mining, segmentation and post-activation analyses, and lead cross-functional projects to ensure measurable business impact.
Experience
Work history, roles, and key accomplishments
Marketing Data Analyst
Multitude SE
Dec 2021 - Jul 2025 (3 years 7 months)
Led marketing analytics to optimize channel effectiveness and ROI, delivering insights that improved acquisition and retention strategies and informed media investment decisions across SEM, SEO, affiliate, and social channels.
PRDeveloped regional capacity and forecasting reports for scheduled tests (US/UK/EMEA) and delivered actionable insights that reduced costs and improved candidate experience by identifying capacity deficits and displacement risks.
Education
Degrees, certifications, and relevant coursework
UDUniversity of Delhi
Bachelor of Science, Physics
Completed a Bachelor of Science in Physics at the University of Delhi.
Availability
Location
IndiaAuthorized to work in
Job categories
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