Open to opportunities

Hina Kauser

@hinakauser

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Data-driven marketing analyst specializing in SQL, Power BI, and campaign optimization.

India

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What I'm looking for

I seek a collaborative, data-driven role where I can build scalable BI solutions, optimize marketing ROI, mentor peers, and influence strategic decisions through actionable insights.

I am a data-driven marketing and analytics professional with over 7 years of experience turning complex datasets into actionable business insights. With an MBA in Marketing & Operations, I bridge business goals and technical solutions to optimize marketing performance and improve ROI.

At Ramco Systems, I led SQL-based customer segmentation, built interactive Power BI dashboards, and standardized global KPI reporting, contributing to improved retention, campaign efficiency, and faster reporting. My work reduced reporting time by 30%, increased customer retention by 15%, and improved ROI through targeted campaigns.

I have hands-on experience across the analytics lifecycle: data extraction, cleaning, modeling, visualization, and stakeholder enablement. I thrive collaborating with cross-functional teams to deliver measurable impact and scalable analytics solutions that drive strategic decisions.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Ramco Systems

Jul 2019 - Oct 2023 (4 years 3 months)

Delivered data-driven marketing budget allocation and campaign optimization recommendations that contributed to a 15% increase in customer retention and improved campaign efficiency by 20% through performance tracking and SQL-driven segmentation.

SQL Power BI Google Ads Facebook Ads Campaign Optimization Customer Segmentation Data Integration

Research Analyst

Beroe

Oct 2016 - Jan 2018 (1 year 3 months)

Executed 30+ market and supplier analyses using statistical methods, contributing to 12% documented procurement cost savings and delivering dashboards that increased data-driven decision efficiency by 25%.

Statistical Analysis Excel)Dashboarding Market Research Data Cleaning SPSS

Business Research Analyst

Freshdesk

Feb 2015 - May 2015 (3 months)

Performed SPSS-based analytics and predictive analysis to identify factors influencing IT spending and delivered market feasibility studies supporting Freshdesk's Australian expansion strategy.

SPSS Predictive Analytics Market Research Statistical Modeling Report Writing Data Analysis

Catalog Associate

Amazon

Apr 2012 - May 2014 (2 years 1 month)

Extracted and analyzed product and operational data to generate KPI reports and implemented remedial measures that resolved a system glitch clearing over 10,000 units worth ~USD 85,000.

SQL Excel)Data Analysis KPIs SOP Development Inventory Analysis

Operations Intern

Goldman Sachs

Apr 2011 - Jun 2011 (2 months)

Optimized stock inventory management and developed a dashboard to track maturities and flag mismatches, improving settlement accuracy and reducing operational and compliance risk.

Dashboarding Trade Settlement Process Improvement