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Ksheeraja PKP
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Ksheeraja P

@ksheerajap

Marketing analytics analyst who turns campaign data into actionable dashboards.

India
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What I'm looking for

I’m looking for a role where I own marketing and BI analytics—building Power BI/Looker Studio dashboards, automating recurring reports, and using SQL/Python to deliver clear, decision-ready insights.

I’m a Marketing Analyst (Analytics & Reporting) with 1+ year of experience tracking campaign performance, segmenting customers, and analyzing lead funnels to improve conversion outcomes. In my current role, I reduced manual reporting effort by 40% through automation and improved reporting turnaround time by 15%.

I build KPI and performance dashboards in Power BI and Looker Studio, and I use SQL and Python to support data validation, analysis, and cleaner reporting. I also automated 8+ recurring Excel reports with validation checks using AppSheet, helping management get accurate, timely operational updates.

Previously, as a Programmer Analyst at Cognizant, I wrote SQL queries across 10+ project modules and co-developed automation that improved operational efficiency by 20%. I’m energized by turning messy data into usable decisions—whether through reporting automation or hands-on projects like a course recommendation system and Android malware detection models.

Experience

Work history, roles, and key accomplishments

SC
Current

Marketing Analyst (Analytics)

Sujay's Dental Care

Nov 2024 - Present (1 year 6 months)

Tracked and analyzed campaign performance, customer segments, and lead funnels, contributing to a 1–2% improvement in patient conversion rates. Built Power BI and Looker Studio dashboards and automated 8+ recurring reports, reducing manual reporting effort by 40% and improving turnaround time by 15%.

Education

Degrees, certifications, and relevant coursework

B.M.S. College of Engineering logoBE

B.M.S. College of Engineering

Master of Business Administration (MBA), Business Analytics

2020 - 2022

Grade: CGPA: 9.00

Completed an MBA in Business Analytics at B.M.S. College of Engineering, Bengaluru from 2020 to 2022.

DM

Dayananda Sagar Academy of Technology and Management

Bachelor of Engineering (B.E.), Information Science

2015 - 2019

Grade: CGPA: 8.83

Completed a B.E. in Information Science at Dayananda Sagar Academy of Technology and Management, Bengaluru from 2015 to 2019.

Tech stack

Software and tools used professionally

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