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Tamara Kalandadze

@tamarakalandadze

I build strategic client partnerships and deliver customer insights that drive retention, growth, and better customer experiences.

Georgia
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What I'm looking for

I'm looking to build strategic client partnerships, lead customer-focused research and CX initiatives, and turn customer feedback into business decisions and measurable growth.

At Sonar Research & Consulting, I manage 10+ strategic client accounts and lead customer insights and CX projects for organizations including TBC Bank, McDonald's, Tegeta Motors, M2 Development, GWP, and the Red Cross. My long-term partnerships, retention, and repeat business contribute approximately 40% of annual company revenue.

I've spent 14+ years translating customer needs into research strategies and actionable recommendations. I lead complex project delivery, mentor cross-functional teams, and bring hands-on qualitative research experience from moderating 250+ focus groups, in-depth interviews, and stakeholder discussions.

Experience

Work history, roles, and key accomplishments

SC
Current

Client Success & Research Operations Manager

Sonar Research & Consulting

Jan 2020 - Present (6 years 8 months)

Managed a portfolio of 10+ strategic client accounts, contributing approximately 40% of annual company revenue through long-term partnerships and repeat business. Led end-to-end delivery of complex Customer Insights and CX projects, coordinating cross-functional teams and ensuring successful project outcomes.

SC

Client Project Manager & Qualitative Research Lead

Sonar Research & Consulting

Jan 2012 - Dec 2020 (8 years 11 months)

Managed multiple qualitative research projects simultaneously, coordinating timelines, stakeholder communication, and cross-functional collaboration. Moderated 250+ focus groups and in-depth interviews, contributing to a 20% increase in repeat business.

Education

Degrees, certifications, and relevant coursework

GG

Georgian Institute of Public Affairs (GIPA)

Master's Degree, Public Relations & Image Management

Master's degree in Public Relations & Image Management from the Georgian Institute of Public Affairs.

IU

Ivane Javakhishvili Tbilisi State University

Bachelor's Degree, Humanitarian Studies

Bachelor's degree in Humanitarian Studies from Ivane Javakhishvili Tbilisi State University.

Coursera logoCO

Coursera

Certification, Market Research & Consumer Behavior

Completed a certification in Market Research & Consumer Behavior.

Coursera logoCO

Coursera

Certification, Consumer Insights & Customer Experience Research

Completed a certification in Consumer Insights & Customer Experience Research.

Tech stack

Software and tools used professionally

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