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Tadej Bogataj

@tadejbogataj

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Entrepreneurial SaaS product leader driving e‑commerce conversion and growth.

Slovenia

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What I'm looking for

I’m seeking a product leadership role in a growth-focused SaaS or e‑commerce company where I can drive product strategy, optimise conversion, mentor teams, and scale internationally.

I am an entrepreneur and SaaS product leader with over nine years running a growth-focused consultancy and five years scaling a global SaaS platform. I specialise in identifying high‑impact problems, structuring ambiguity, and delivering measurable improvements in user and business outcomes.

I have led product strategy, roadmapping, and international expansion for a high-volume SaaS platform while designing advanced cart recovery and personalization systems to reduce abandonment. I also founded and led a consultancy delivering e-commerce performance, UX improvement, and conversion optimisation across international clients.

I combine strategic planning, product discovery, and hands‑on execution, mentoring junior PMs and coordinating cross‑functional teams to execute outcome‑driven initiatives that improve conversion rates and customer acquisition.

Experience

Work history, roles, and key accomplishments

Chief Executive Officer

DWEB

Jan 2017 - Jan 2026 (9 years)

Built and led a growth-focused consultancy delivering e-commerce platforms and optimisation services, improving client conversion rates through iterative testing, UX improvements, and performance analytics. Managed end-to-end projects and coached junior team members while scaling client relationships.

UX Design Product delivery Requirements Definition Client Management

Co-Chief Executive Officer

CartBoss

Jan 2021 - Nov 2025 (4 years 10 months)

Led product strategy, international expansion, and go-to-market for a high-volume SaaS platform, designing cart recovery and personalization systems that reduced abandoned carts and scaled merchant acquisition. Oversaw product roadmap, marketing, UX, support, and customer success to drive growth prior to exit.

Product Strategy Roadmapping UX Go To Market & Customer Success Partnerships

Education

Degrees, certifications, and relevant coursework

University of Ljubljana, Faculty of Education

Bachelor's Degree, Physics and Computer Science

2008 - 2015

Completed a combined Bachelor's program in physics and computer science at the University of Ljubljana, focusing on interdisciplinary foundations across both subjects.