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Syrille Pascua

@syrillepascua

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Digital media buying project manager crafting TikTok campaigns that boost ROAS and brand engagement.

Philippines

Message

What I'm looking for

I’m looking for a role where I can own TikTok and paid social strategy end-to-end, lead a team, and use data-driven optimization to hit client KPIs—while collaborating cross-functionally to deliver high-quality, scalable campaigns.

I’m a media buying project manager with nearly five years of experience in digital and online marketing, specializing in creating creative, compelling campaigns backed by advertising tools and techniques. I lead planning, strategy, and execution of client-facing projects and manage end-to-end TikTok Ads across a portfolio of 22 brands.

I also mentor teams and keep performance aligned with client KPIs through clear expectations, regular reviews, and capability building. From ads setup and A/B testing to budget optimization, reporting, and cross-functional coordination, I bring a proactive, data-driven approach to improving targeting, creatives, and results.

Experience

Work history, roles, and key accomplishments

Project Lead

M-Commerce Corporation

Oct 2024 - Aug 2025 (10 months)

Planned, executed, and tracked advertising projects from initiation to completion. Defined scope and deliverables, managed day-to-day activities to stay on schedule and within budget, and reported campaign performance with client feedback and revision alignment.

Project Management Scoping Resource Allocation Client Revisions Cross Functional Collaboration

Media Buying Project Manager

M-Commerce Corporation

Oct 2024 - Aug 2025 (10 months)

Led planning, strategy, and execution of client-brand projects, ensuring timely and high-quality delivery. Managed end-to-end TikTok Ads for a portfolio of 22 brands and mentored a 7-person team aligned to client KPIs.

Media Buying Campaign Management Team Leadership Budgeting Performance Reviews Project Delivery Stakeholder Management

Ads Supervisor

Hebe Beauty Cosmetics

Jul 2023 - Sep 2024 (1 year 2 months)

Set up and managed TikTok ad campaigns, including targeting and budgeting to meet monthly objectives. Led a 4-person team and monitored daily performance to maintain positive ROAS while producing engaging TikTok video ads and copy.

Audience Targeting Budgeting ROAS Copywriting A B Testing Team Management

Ads Specialist

Hebe Beauty Cosmetics

Aug 2022 - Jun 2023 (10 months)

Configured TikTok Ads campaigns in TikTok Ads Manager, including ad groups, targeting parameters, budgets, and delivery schedules. Ran continuous A/B testing across strategy, audiences, budgets, and bidding while monitoring ROI and supporting cross-platform alignment with the e-commerce team.

A B Testing ROI Analysis E Commerce Alignment

Marketing Assistant

Training Vision Insititute - Singapore

Feb 2022 - Aug 2022 (6 months)

Assisted marketing and sales teams in planning and implementing marketing campaigns. Managed paid social ads, optimized budgets, generated reports using Facebook and Google Ads tools, and created web, blog, social, and email campaign content including marketing collaterals.

Paid Social Marketing Ads Reporting Content Creation Copywriting Email Campaigns Marketing Collateral Market Research

Digital Marketing Coordinator

Kegitar Home Inc.

Dec 2020 - Dec 2021 (1 year)

Supported the marketing manager with planning monthly online and offline activities and coordinating influencer collaborations. Managed social media pages, handled e-commerce operations (Lazada, Shopee, and website), and produced captions/copy plus product shoots and Facebook Live programming.

Social Media Management Influencer Management E Commerce Operations Lazada Shopee Content & Copywriting Sales Reporting

Merchandising Coordinator

Kegitar Home Inc.

Feb 2019 - Dec 2020 (1 year 10 months)

Monitored warehouse and store stock levels to support product distribution and replenishment. Produced inventory documentation and generated sales reports using the Naysa Solutions database while coordinating operations and handling customer inquiries.

Inventory Management Sales Reporting Naysa Solutions Database Operations Coordination Customer Support stock replenishment