Open to opportunities

Kiana Katryn Buenaflor

@kianakatrynbuenaflor

Message

Associate media planner skilled in multi-channel campaign strategy and optimization.

Philippines

Message

What I'm looking for

I seek roles where I can lead multi-channel digital campaigns, optimize media investments, and grow within a collaborative, data-driven team focused on measurable brand impact.

I am an Associate Media Planner with experience supporting planning, strategy, and execution of multi-channel media campaigns for global brands. I optimize media investments and analyze audience insights to drive effective brand visibility across platforms including Meta, TikTok, YouTube, and Google.

My background includes roles in brand support, marketing, and project management across corporate and nonprofit settings, and I completed a BS in Interdisciplinary Business Studies and BS in Business Administration and Management at De La Salle University. I bring exposure to global best practices through WPP Media’s Media Masters Graduate Trainee Program and a focus on measurable outcomes in digital and social media advertising.

Experience

Work history, roles, and key accomplishments

Current

Associate Media Planner

Current

WPP Media

Jul 2025 - Present (7 months)

Support planning, strategy, and execution of multi-channel media campaigns, optimizing media investments and audience targeting across Meta, TikTok, YouTube, and Google to improve brand visibility.

Media Planning Meta Ads YouTube Google Ads Campaign Optimization Analytics

Brand Assistant

Personal Collection Direct Selling Inc.

Jan 2025 - Jun 2025 (5 months)

Assisted brand activities including coordination of marketing materials and support for direct selling initiatives to increase product awareness and distributor engagement.

Marketing Coordination event support

Global Volunteer

AIESEC

May 2024 - Jun 2024 (1 month)

Participated in a two-month global volunteer program, contributing to community projects and cross-cultural collaboration efforts.

Community Engagement Cross Cultural Communication Program Support Volunteer coordination

Marketing Intern

Paleo Pet Philippines

Jul 2023 - Feb 2024 (7 months)

Supported marketing initiatives including social media content, campaign execution, and performance tracking to grow brand engagement over an 8-month internship.

Social Media Marketing Content Creation Campaign Tracking Analytics Creative Briefing

Project Management Intern

Lasallian Social Enterprise for Economic Development

May 2023 - Aug 2023 (3 months)

Assisted project management tasks including coordination, stakeholder communication, and monitoring project deliverables to support social enterprise initiatives.

Project Coordination Stakeholder Management Monitoring Planning Communication Documentation

Education

Degrees, certifications, and relevant coursework

De La Salle University

Bachelor of Science, Business, Management, Marketing, and Related Support Services

2020 - 2024

Completed a Bachelor of Science in Interdisciplinary Business Studies with focus on business, management, marketing and related support services; concurrently listed as Bachelor of Science in Business Administration and Management.