Kiana Katryn Buenaflor
@kianakatrynbuenaflor
Associate media planner skilled in multi-channel campaign strategy and optimization.
What I'm looking for
I am an Associate Media Planner with experience supporting planning, strategy, and execution of multi-channel media campaigns for global brands. I optimize media investments and analyze audience insights to drive effective brand visibility across platforms including Meta, TikTok, YouTube, and Google.
My background includes roles in brand support, marketing, and project management across corporate and nonprofit settings, and I completed a BS in Interdisciplinary Business Studies and BS in Business Administration and Management at De La Salle University. I bring exposure to global best practices through WPP Media’s Media Masters Graduate Trainee Program and a focus on measurable outcomes in digital and social media advertising.
Experience
Work history, roles, and key accomplishments
Associate Media Planner
WPP Media
Jul 2025 - Present (7 months)
Support planning, strategy, and execution of multi-channel media campaigns, optimizing media investments and audience targeting across Meta, TikTok, YouTube, and Google to improve brand visibility.
Brand Assistant
Personal Collection Direct Selling Inc.
Jan 2025 - Jun 2025 (5 months)
Assisted brand activities including coordination of marketing materials and support for direct selling initiatives to increase product awareness and distributor engagement.
Global Volunteer
AIESEC
May 2024 - Jun 2024 (1 month)
Participated in a two-month global volunteer program, contributing to community projects and cross-cultural collaboration efforts.
Marketing Intern
Paleo Pet Philippines
Jul 2023 - Feb 2024 (7 months)
Supported marketing initiatives including social media content, campaign execution, and performance tracking to grow brand engagement over an 8-month internship.
Project Management Intern
Lasallian Social Enterprise for Economic Development
May 2023 - Aug 2023 (3 months)
Assisted project management tasks including coordination, stakeholder communication, and monitoring project deliverables to support social enterprise initiatives.
Education
Degrees, certifications, and relevant coursework
De La Salle University
Bachelor of Science, Business, Management, Marketing, and Related Support Services
2020 - 2024
Completed a Bachelor of Science in Interdisciplinary Business Studies with focus on business, management, marketing and related support services; concurrently listed as Bachelor of Science in Business Administration and Management.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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