Evy Dominguez

I specialize in SEO-driven content and digital storytelling that builds community and drives organic audience growth. I’m known for turning educational material into high-engagement social formats that perform—measured through analytics, experiments, and clear KPIs.

Since January 2025, I’ve led digital content strategy for the National Lymphedema Network, generating 200,000+ Instagram reach and a 16.5% average engagement rate (5–10x higher than nonprofit benchmarks). I also launched the #ShowYourCompression campaign, delivering 20,277 views, 582 interactions, and 26 new followers from a single post.

My approach blends strategy, production, and optimization: I repurpose long-form educational content into reels, graphics, and short-form storytelling; run growth experiments across formats and messaging; and use audience insights to refine what drives engagement and conversion toward membership interest. Earlier, as a Project Coordinator at American University of Paris’s Registrar’s Office, I improved email open rates by 38% through refined segmentation and coordinated cross-functional onboarding communications.

Over the years, I’ve strengthened institutional and brand messaging through roles including Advancement Project Analyst and University Public Engagement Project Manager at California State University, Chico—supporting executive/donor reporting and contributing to messaging for a $100M capital campaign. Before that, I built performance-minded content strategies at Build.com and strengthened execution and stakeholder coordination in retail operations at Starbucks.