At Whisper Media, I manage campaigns across Indonesia and Malaysia as a Senior Executive – Campaign Analyst, delivering pre-evaluations and analysis that support business decisions, pitch proposals, and channel strategies.
I streamlined monthly TV campaign reporting by setting up scheduled Nielsen Arianna runs, automating data extraction with Google Colab (Python) and Drive, and building consolidated Excel dashboards. The improved workflow reduced the required team bandwidth from 3–4 analysts to 2 while meeting the monthly deadline.
Previously, as an Officer – Strategic Planner, I took end-to-end ownership of Malaysia campaign reporting, created custom campaign dashboards with Data Analysts, and wrote practical SOPs and user guides for Nielsen Arianna and Metabase.
I also supported the Nielsen Arianna system migration and established foundational reporting frameworks for Vietnam. I began at Whisper Media as an Intern – Strategic Planner, preparing campaign data and co-developing reporting materials.
