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Lelia SariLS
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Lelia Sari

@leliasari

Business Analyst at PT Multidaya Teknologi Nusantara who automated operational dashboards and cut manual reporting by 75%.

Indonesia
Message

At PT Multidaya Teknologi Nusantara, I designed and implemented automated performance dashboards using Metabase, Power BI, and Google Data Studio to provide executive-level insights into supply chain and operational metrics. I also developed SQL and Power BI dashboards that reduced manual reporting by 75%.

I collaborated with cross-functional teams on IT-driven business solutions, improving workflow efficiency by 15% through automation and data standardization. My work also included data modeling and gap analysis to align systems and processes with business requirements.

At West Java Command Center, I directed the IT product development lifecycle, including SIMAWAS PAGI, a food security monitoring system. I also designed data-driven workflows that reduced regulatory reporting turnaround time by 20%.

Earlier, at Nestle Indonesia, I used Salesforce CRM and Power BI for data-driven marketing and performance analysis. My work included targeted retention campaigns that contributed to 12% market share growth.

Experience

Work history, roles, and key accomplishments

PN

Business Analytic Lead

PT Multidaya Teknologi Nusantara

Apr 2022 - Feb 2025 (2 years 10 months)

Led the design and implementation of automated performance dashboards using Metabase, Power BI, and Google Data Studio, providing executive-level insights into Supply Chain and operational metrics. Collaborated with cross-functional teams to implement IT-driven business solutions, improving workflow efficiency by 15% through automation and data standardization.

Nestle Indonesia logoNI

Marketing Supervisor

Nestle Indonesia

Dec 2015 - Jul 2019 (3 years 7 months)

Spearheaded data-driven marketing strategies using Salesforce CRM and Power BI, improving customer engagement and increasing revenue by 18%. Developed and maintained Power BI dashboards to analyze marketing KPIs, sales performance, and competitor insights, achieving a 15% improvement in campaign effectiveness and target accuracy.

Education

Degrees, certifications, and relevant coursework

Gadjah Mada University logoGU

Gadjah Mada University

Bachelor Degree, Industrial Agriculture of Technology

Pursued a Bachelor Degree in Industrial Agriculture of Technology at Gadjah Mada University.

Tech stack

Software and tools used professionally

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