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Syed moin HasanSH
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Syed moin Hasan

@syedmoinhasan

Advertising Analyst at Incrementum Digital managing Amazon and Walmart campaigns across a $500K+ monthly ad-spend portfolio.

Pakistan
Message

At Incrementum Digital, I optimize Amazon and Walmart campaigns across a multi-brand portfolio with $500K+ in monthly ad spend and $5M+ in monthly attributed revenue. I use search term mining, bid and budget optimization, and Amazon Marketing Cloud to manage campaign performance and analyze customer LTV.

Previously, I planned product-launch ad roadmaps at Extreme Commerce and managed PPC strategy for supplement and vitamin brands at Brandeonix. Across my work, I cut $4,000+ in wasted ad spend, grew sales revenue 76% in five months across 60 products, and created an ASIN segmentation framework across 500+ ASINs. I'm building hands-on skills in Google and Meta Ads, supported by IIDE certificates in Meta Advertising and Digital Marketing.

Experience

Work history, roles, and key accomplishments

ID
Current

Advertising Analyst

Incrementum Digital

Apr 2026 - Present (6 months)

Optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns within a multi-brand Amazon and Walmart portfolio of $500K monthly ad spend and $5M monthly attributed revenue. Manage TACOS, ACOS, ROAS, CPC, and CVR across various categories through bid optimization, budget pacing, and search term mining.

Education

Degrees, certifications, and relevant coursework

IS

IIDE The Digital School

Meta Advertising Fundamentals, Meta Advertising

Completed the Meta Advertising Fundamentals certification in January 2026.

IS

IIDE The Digital School

Digital Marketing Fundamentals, Digital Marketing

Completed the Digital Marketing Fundamentals certification in February 2026.

MS

MAG School

SEO Course, SEO

Completed the SEO Course in December 2025.

WL

Walmart Learning

Walmart Ads, Walmart Advertising

Completed the Walmart Ads certification in December 2025.

AA

Amazon Ads

Amazon DSP, Amazon Advertising

Completed the Amazon DSP certification in October 2025.

AA

Amazon Ads Academy

Amazon Sponsored Ads, Amazon Advertising

Completed the Amazon Sponsored Ads certification in March 2025.

US

University of Sindh

MBA, Marketing

Pursued an MBA in Marketing at the University of Sindh, completing in 2022.

Tech stack

Software and tools used professionally

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