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Sydni BosleySB
Open to opportunities

Sydni Bosley

@sydnibosley

I’m a Social Media Manager and fashion content strategist delivering data-informed PR and marketing growth through video.

United States
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What I'm looking for

I’m looking for a role at the intersection of fashion PR, social media, and content strategy—where I can pair reel/TikTok video creation with data insights (analytics, A/B testing) to drive engagement, coverage, and brand growth.

I’m a Social Media Manager and fashion content strategist with experience supporting brand growth across Instagram and TikTok through on-trend video, influencer collaboration, and editorial storytelling. I bring a PR and marketing foundation that helps me translate campaign goals into content that performs.

In my recent roles, I’ve developed high-quality Instagram Reels content using Meta Business Insights, researched influencer talent, and streamlined workflows in CapCut. I’ve also shot street-style fashion video in Paris to support visibility, while using Google Suite for organized production and collaborating with editors to refine content strategy.

Previously, I supported digital commerce and PR outcomes—identifying trending products for editorial features, adding affiliate links, using Google Analytics to track performance, and supporting A/B testing of affiliate strategies. I’ve monitored press coverage with Cision, maintained media lists, and coordinated weekly pitching, gifting, and campaign alignment—skills I now apply to stronger, more strategic social content.

Experience

Work history, roles, and key accomplishments

SI

Public Relations Assistant

Spotlight Beauty Inc.

Aug 2020 - May 2024 (3 years 9 months)

Maintained media lists and drafted weekly pitches, coordinating product samples and gifting for editors, influencers, and celebrities. Monitored press coverage using Cision and Google Workspace and assisted with weekly client strategy alignment and event planning.

Education

Degrees, certifications, and relevant coursework

TP

The New School - Parsons

Master of Fashion Studies, Fashion Studies

Earned a Master of Fashion Studies at The New School Parsons in Paris.

Hunter College logoHC

Hunter College

Bachelor of Media Studies, Media Studies

Grade: magna cum laude

Earned a Bachelor of Media Studies from Hunter College, graduating magna cum laude.

Tech stack

Software and tools used professionally

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