Open to opportunities

Hetal Kuchara

@hetalkuchara

Results-driven content strategist and copywriter boosting visibility, engagement, and conversions with SEO-led storytelling.

India

Message

What I'm looking for

I seek a mid-level content or marketing role where I can lead SEO-driven content strategy, improve conversions, collaborate with design teams, and grow into a content leadership position.

I am a results-driven copywriter and content strategist with hands-on experience delivering measurable gains in organic visibility and audience engagement. I blend creative storytelling with data-driven SEO and advertising tactics to boost brand performance.

At Ranucle I achieved a 3.7% CTR across company website pages without paid SEO and generated 17.8K impressions in one year through blogs and social campaigns. I have consistently improved client LinkedIn metrics and driven higher click-through and conversion rates across projects.

My background includes producing SEO-optimized website and blog content, managing editorial calendars, crafting ad copy and video scripts, and collaborating closely with design teams to enhance storytelling impact. I also have project management experience ensuring timely deliveries and effective client collaboration.

I hold a PG Diploma in Advertising and Brand Management and a Master of Science in Nutrition Sciences, and I have published research in multiple journals. I seek roles where I can lead content strategy, optimize conversion-focused campaigns, and mentor cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

Ranucle

May 2024 - Present (1 year 5 months)

Achieved 3.7% CTR across company website pages without paid SEO and drove 17.8K impressions in one year through blogs and social campaigns while managing client briefs and on-time deliveries.

Content Strategy Campaigns Analytics WordPress Google Analytics

Copywriter

INIT Design Studio

May 2023 - May 2024 (1 year)

Produced ad copy and SEO-optimized website and blog content that increased organic traffic by 20% and improved click-through rates across digital campaigns; collaborated on video concepts and scripts.

Content Video Scripts Canva Analytics Collaboration

Copy & Content Writer

Identix Design Co.

Feb 2022 - May 2023 (1 year 3 months)

Implemented SEO-driven content strategies that increased website impressions by 40% and improved email conversion rates by 20%, while managing editorial calendars and achieving a 75% pitch win rate.

SEO Strategy Email Marketing Copywriting Analytics A B Testing HubSpot

Content & Copy Writer

One Advertising & Communication Services Ltd

Sep 2021 - Feb 2022 (5 months)

Developed persuasive copy that drove a 30% increase in website traffic for new product launches and collaborated with design teams to increase page views by 40% and session duration.

Campaign Copy Collaboration Analytics Project Management