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@hetalkuchara
Results-driven content strategist and copywriter boosting visibility, engagement, and conversions with SEO-led storytelling.
I am a results-driven copywriter and content strategist with hands-on experience delivering measurable gains in organic visibility and audience engagement. I blend creative storytelling with data-driven SEO and advertising tactics to boost brand performance.
At Ranucle I achieved a 3.7% CTR across company website pages without paid SEO and generated 17.8K impressions in one year through blogs and social campaigns. I have consistently improved client LinkedIn metrics and driven higher click-through and conversion rates across projects.
My background includes producing SEO-optimized website and blog content, managing editorial calendars, crafting ad copy and video scripts, and collaborating closely with design teams to enhance storytelling impact. I also have project management experience ensuring timely deliveries and effective client collaboration.
I hold a PG Diploma in Advertising and Brand Management and a Master of Science in Nutrition Sciences, and I have published research in multiple journals. I seek roles where I can lead content strategy, optimize conversion-focused campaigns, and mentor cross-functional teams.
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Work history, roles, and key accomplishments
Ranucle
May 2024 - Present (1 year 6 months)
Achieved 3.7% CTR across company website pages without paid SEO and drove 17.8K impressions in one year through blogs and social campaigns while managing client briefs and on-time deliveries.
INIT Design Studio
May 2023 - May 2024 (1 year)
Produced ad copy and SEO-optimized website and blog content that increased organic traffic by 20% and improved click-through rates across digital campaigns; collaborated on video concepts and scripts.
Identix Design Co.
Feb 2022 - May 2023 (1 year 3 months)
Implemented SEO-driven content strategies that increased website impressions by 40% and improved email conversion rates by 20%, while managing editorial calendars and achieving a 75% pitch win rate.
One Advertising & Communication Services Ltd
Sep 2021 - Feb 2022 (5 months)
Developed persuasive copy that drove a 30% increase in website traffic for new product launches and collaborated with design teams to increase page views by 40% and session duration.
VLCC Institute of Beauty & Nutrition
Jun 2019 - Jan 2020 (7 months)
Delivered lectures and supervised research-based student projects while developing structured teaching modules to improve academic outcomes.
Degrees, certifications, and relevant coursework
Postgraduate Diploma, Advertising and Brand Management
Completed a Postgraduate Diploma in Advertising and Brand Management at Ahmedabad Management Association in 2022.
Master of Science, Nutrition Sciences
Earned a Master of Science in Nutrition Sciences from the School of Science, Ahmedabad, completed in 2017.
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