Open to opportunities

Susan Marino

@susanmarino

Message

Expertise in internal communications, employee experience, employer branding, marketing campaigns.

United States

Message

What I'm looking for

I seek a role that fosters collaboration, innovation, and growth opportunities.

I am an award-winning employee experience and communications leader, dedicated to collaborating with executives to shape narratives that resonate within complex organizations. My expertise lies in developing messaging architectures that effectively reach target audiences, ensuring alignment with the company's brand ethos and vision.

As the Founder and Managing Director of Susan Marino Consulting, I have successfully deployed innovative communication strategies, resulting in significant employee engagement improvements and brand transformations. My experience includes leading internal communications for a global conglomerate, where I launched the company's first-ever employer brand, achieving remarkable increases in employee satisfaction and social media engagement.

Throughout my career, I have been recognized for my ability to build dynamic teams and guide individuals along their career journeys. My commitment to data-driven insights has consistently contributed to expanding business opportunities and accelerating growth, making me a trusted advisor to leadership across various industries.

Experience

Work history, roles, and key accomplishments

Current

Founder and Managing Director

Current

Susan Marino Consulting

Jul 2019 - Present (5 years 10 months)

Founded a consulting firm specializing in marketing and communications strategies, messaging, and employee experience enhancements. Successfully deployed a communications platform for a global manufacturer, achieving over 80% adoption and a 60% increase in employee engagement.

Marketing Strategy Communication Employee Engagement Brand Management Content Creation Stakeholder Management Data Analytics Project Management

Global Head, Internal Communications and Employer Branding

Orbia Advance Corporation

Aug 2022 - Mar 2024 (1 year 7 months)

Led internal communications and employer branding for a global conglomerate, recognized for innovative campaigns that improved employee engagement and brand reputation. Managed a team and directed a brand transformation initiative.

Internal Communications Employer Branding Team Management Crisis Management Brand Strategy Social Media Management Content Creation Stakeholder Engagement

Director, Communications and Employee Experience

Alvarez & Marsal

Jan 2014 - May 2019 (5 years 4 months)

Oversaw communications and employee experience for a private equity services division, enhancing employee engagement and reducing attrition. Acted as a trusted advisor to leadership and managed various internal communications initiatives.

Employee Experience Communications Strategy Community Engagement Content Development

Director, Marketing Communications

IBM Corporation

Jan 2010 - Jun 2013 (3 years 5 months)

Directed marketing communications for IBM's Big Data and Analytics division, launching new market categories and managing a team to execute integrated marketing campaigns. Focused on brand positioning and messaging strategy.

Brand Strategy Team Leadership Campaign Management Data Analytics Messaging Strategy Integrated Marketing

Director, Executive Communications

IBM Corporation

Mar 2008 - Jan 2010 (1 year 10 months)

Coordinated executive communications for the IBM Software Group, managing messaging strategies and supporting high-level engagements. Played a key role in integrating communications for multiple acquisitions.

Executive Communication Messaging Strategy Stakeholder Engagement Public Relations Content Development

Senior Manager, IBM Smarter Planet

IBM Corporation

Sep 2004 - Mar 2008 (3 years 6 months)

Led the marketing campaign for IBM's Smarter Planet initiative, focusing on global execution and market research. Developed buyer personas and messaging strategies to enhance brand visibility.

Marketing Strategy Campaign Management Market Research Brand Development Messaging Strategy

Program Manager, Worldwide Corporate Advertising

IBM Corporation

Apr 2002 - Sep 2004 (2 years 5 months)

Managed a substantial global advertising budget for IBM, executing high-impact campaigns across various media. Contributed to award-winning advertising efforts.

Budget Management Campaign Execution Media Strategy Team Leadership Performance Analysis