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Suparna Dutta

@suparnadutta

Research-driven media and communications professional blending strong media research with hands-on social media strategy and digital communications.

India

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What I'm looking for

I'm looking to work in media research, policy and governance sectors.

I've run Meta ad campaigns for political clients at Designboxed Innovations, increasing CTR by 22% through audience segmentation and consistent testing. I also built and grew more than six surrogate digital pages, with most doubling their original organic reach within weeks.

Across I-PAC, Spice PR, and Muskurahat Foundation, I've delivered influencer campaigns, real-time crisis communications, celebrity and lifestyle content, and cause-led Instagram campaigns. My work has driven five lakh organic impressions, tripled audience engagement, and increased followers by 40% in a campaign cycle.

With an M.A. in Media Governance, I bring an analytical approach to platform behaviour, content strategy, reporting, and fast-moving digital conversations.

Experience

Work history, roles, and key accomplishments

Social Media Executive

Designboxed Innovations

Nov 2023 - Mar 2026 (2 years 4 months)

Ran Meta ad campaigns for political clients, increasing CTR by 22% through audience segmentation and testing. Built and grew six-plus surrogate digital pages, and redesigned the cross-platform reporting framework to cut turnaround time in half.

Meta Ads Manager Audience Segmentation A B Testing CTR Optimization Content Strategy Reporting