Rhea Bhasin
@rheabhasin
I turn media narratives into clear public affairs and communications recommendations.
IndiaWhat I'm looking for
I've managed media insights and reporting for a state Chief Minister's office at EGM Advisors and Consultants, delivering daily alerts and 12 report formats across social, news, and print media.
I track election, policy, and opposition narratives, analyze sentiment, and translate coverage into clear messaging recommendations for PR, digital, and creative teams.
Previously at LECPL, I led end-to-end media monitoring, built Boolean queries, managed real-time alerts, and created analytical decks for senior leadership and a central government press office.
I also bring copywriting and content strategy experience from advertising agencies, and I'm building AI-assisted content workflows for broader public affairs, PR, and content strategy work.
Experience
Work history, roles, and key accomplishments
Senior Media Analyst (Insights)
EGM Advisors and Consultants
Oct 2024 - Dec 2025 (1 year 2 months)
Managed media insights and reporting for a state Chief Minister's office, delivering daily alerts and 12 report formats. Developed Boolean search strings in Meltwater and created pitch presentations for client acquisition.
Media Analyst
LECPL
Jul 2020 - Oct 2024 (4 years 3 months)
Led end-to-end media monitoring workflows, building complex Boolean queries for narrative and sentiment tracking. Produced event-based reports for a central government press office and managed cross-medium dashboards.
Content Writing Intern
MOLOG Advertising Agency
Jul 2019 - Sep 2019 (2 months)
Produced content for constituency election campaigns and gained exposure to graphic design and PR practices.
Content Writing Intern
Intact Advertising Agency
May 2018 - Aug 2018 (3 months)
Wrote long-form articles on higher education topics for an education-based website.
Education
Degrees, certifications, and relevant coursework
Guru Gobind Singh Indraprastha University
Bachelor's in Journalism and Mass Communication (BJMC), Journalism and Mass Communication
2017 - 2020
Pursued a Bachelor's in Journalism and Mass Communication (BJMC) from 2017 to 2020.
PlatinaIQ
Content Moderation Certification, Content Moderation
Earned a Content Moderation Certification in May 2026.
Coursera
Leveraging AI for Enhanced Content Creation, AI for Content Creation
Completed a certification on Leveraging AI for Enhanced Content Creation in December 2025.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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