Sundari Sheldon
@sundarisheldon
I turn cultural shifts and consumer research into product, brand, and innovation opportunities.
United StatesWhat I'm looking for
I lead cultural, semiotic, and trend research for technology, AI, and consumer clients, translating changing behaviors and human needs into strategic frameworks and innovation opportunities. My work has included U.S. research on evolving cookie culture for a PepsiCo subsidiary and immersive ethnography for a FAANG company.
At Crowd DNA, I co-led global cultural and consumer research for Amazon, Microsoft, Samsung, Twitch, Adidas, and Lululemon. I combine ethnography, semiotics, qualitative research, and trend analysis to shape insight narratives, product roadmaps, positioning, and workshops.
Experience
Work history, roles, and key accomplishments
Cultural Strategist & Semiotician
Semiovox
Aug 2024 - Present (2 years 1 month)
Lead cultural, semiotic, and trend research for tech/AI and consumer clients, translating emerging behaviors and cultural shifts into strategic frameworks. Co-led an immersive research project for a FAANG company and led U.S. trend research for a PepsiCo subsidiary.
Education
Degrees, certifications, and relevant coursework
CUNY School of Professional Studies
Bachelor of Arts, Communication and Media
Grade: Summa Cum Laude
Pursued a Bachelor of Arts in Communication and Media, graduating Summa Cum Laude in May 2025.
CUNY City College
Sociology and Communication Studies
2020 - 2022
Studied Sociology and Communication Studies from September 2020 to January 2022.
Ethical Culture Fieldston School
High School Diploma
Activities and societies: Academic Scholarship Recipient
Graduated in June 2019 as an Academic Scholarship Recipient.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
sundarisheldon.comJob categories
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