Sum Yi Yeung

Partnered with 3 cross-functional business units to conduct talent gap analyses and optimize headcount structures, accelerating regional hiring timelines by 18%. Assisted in facilitating the quarterly performance evaluation cycle for 300+ full-time employees, achieving 100% on-time review submission.

Designed and executed the company's internship program from scratch, screening 600+ resumes and coordinating 20 group interviews to onboard 8 interns. Initiated standardized monthly attendance and OT tracking reports, developed a 3-year ESG initiative roadmap, and automated birthday card distribution using Excel VBA.

Evaluated 5 major e-commerce platforms to identify regulatory barriers, reducing compliance risks by 30%. Streamlined cross-border supplier communication, cutting slow-moving stock identification time by 25% and launching 3 new SKUs. Conducted market research on seasonal products, contributing to a 15% boost in holiday sales.

Analyzed 5,000+ YouGov survey responses using Excel and SPSS to shape promotional strategy. Led the Miffy IP co-branding collaboration, managed 3 creative agencies, and coordinated mall booth pop-ups that engaged 1,200+ visitors. Partnered with 40+ KOLs and authored 4 PR articles generating 50,000+ impressions.

Resolved 800+ customer inquiries via phone and email, maintaining a 98% first-contact resolution rate and 4.8/5.0 satisfaction rating. Synchronized order fulfillment workflows with third-party logistics providers, improving dispatch accuracy to 99.2%. Represented the brand at 2 healthcare exhibitions, driving a 15% increase in trial sign-ups.

Pursuing a Bachelor of Business Administration in Marketing with a minor in Human Resources Management, expected to graduate in February 2027.

Participated in the Global Partnership Exchange Program during summer 2026.