At Purpose Financial, I developed and scaled a portfolio-level, risk-based pricing model for subprime lending that delivers $9M in annual incremental gross revenue. I also launched a product analytics practice to inform product development and innovation priorities.
At Royal Bank of Canada / RBC Ventures, I led pricing strategy for unsecured personal loans and redesigned machine learning models to address performance gaps. I also delivered a win-back strategy for application drop-offs and supported loyalty program growth using customer transaction data.
At EQ Bank / Equitable Bank, I implemented a customer experience practice spanning Voice of the Customer, UX research, and advanced analytics. Earlier, I worked in research at Kantar Millward Brown and Ipsos, focusing on brand equity, advertising effectiveness, and data-driven client reports.
