Sue Halford

I’m a senior copywriter and content strategist with 13 years at Gresham Smith, specializing in B2B thought leadership and translating complex technical concepts into clear, compelling client-facing narratives. I’m a trusted partner to subject matter experts and leadership—supporting business development, strengthening brand positioning, and elevating market presence across A/E sectors.

In my role, I developed thought leadership content that translated business priorities and strategic direction into accessible stories that improved clarity, usability, and audience engagement. I developed, authored, and edited 100+ pieces annually, published six client-facing executive publications, and led editorial reviews of high-impact resources including ACRP Research Report 177 and the Multifamily Stormwater Retrofit Manual.

I also build consistency through writing and style guidelines aligned with AP standards, maintain a consistent brand voice across digital, print, and internal channels, and contribute written content supporting proposals and pursuit efforts. Earlier in my career, I supported executive coordination and marketing at HFR Design and launched strong editorial fundamentals as a copy editor and staff writer at Salem Publishing.