Open to opportunities

Sue Canete

@suecanete

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Marketing, KOL, and operations professional driving brand growth through data-backed campaigns.

Philippines

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What I'm looking for

I’m looking for a fast-paced marketing and operations role where I can own KOL/influencer and affiliate execution, improve workflows, and use campaign performance insights to drive ROI and brand growth.

I’m a results-driven marketing, KOL, and operations professional with 6+ years of experience across digital marketing, influencer management, social media strategy, and business operations in beauty, retail, and e-commerce. I lead end-to-end KOL operations—including affiliate and live marketing operations—while coordinating cross-functional teams to keep campaigns compliant, on track, and aligned with brand objectives.

I’ve developed and executed social campaigns, managed content calendars, and optimized workflow and customer response efficiency to improve ROI. From influencer recruitment and onboarding to order processing, invoicing, and regional distribution operations, I bring a hands-on, structured approach that drives brand consistency and sales performance in fast-paced remote and hybrid environments.

Experience

Work history, roles, and key accomplishments

Marketing & Operations Manager

Esse Vida

Jul 2025 - Jan 2026 (6 months)

Coordinated influencer campaigns aligned with brand objectives, managing KOL recruitment, onboarding, deliverables, and campaign compliance. Monitored campaign performance metrics and provided optimization insights to improve ROI.

Campaign Management Operations Management Project Coordination Customer Relationship Management Social Media Strategy Affiliate Marketing

Marketing & Social Media Manager

Fanrong Beauty Products Trading

Jan 2024 - Jan 2025 (1 year)

Developed and executed social media marketing campaigns and managed content calendars, customer engagement, and brand promotions. Oversaw order fulfillment, invoicing, payment tracking, and administrative operations while improving workflow coordination and customer response efficiency.

Social Media Strategy Content Planning Customer Relationship Management Operations Management Campaign Management Project Coordination

Marketing & Account Manager

Horizon VIP

Jan 2022 - Dec 2023 (1 year 11 months)

Oversaw end-to-end order processing including acceptance, delivery coordination, and status tracking. Planned and executed marketing and social media strategies with calendar management while handling administrative and financial tasks such as payment collection and invoicing.

Social Media Strategy Campaign Management Operations Management Project Coordination Customer Relationship Management

Regional Operations Manager

Miss Flawless

Aug 2020 - Aug 2021 (1 year)

Managed regional distribution operations, including delivery/order processing and invoicing, ensuring deadlines and task completion. Directed regional marketing initiatives (online platform campaigns and promotional activities) and supervised inventory management while monitoring regional performance metrics to optimize stock levels and drive sales growth.

Operations Management Campaign Management Project Coordination

Retail Marketing Manager

Foot the Black Tax US

Jan 2019 - Aug 2019 (7 months)

Led and executed strategic in-store and omni-channel marketing initiatives to drive foot traffic, increase sales performance, strengthen brand visibility, and enhance the customer experience. Provided customer service operations leadership through initiatives designed to improve satisfaction, strengthen client relationships, and ensure efficient resolution of customer concerns.

Campaign Management Customer Relationship Management Team Leadership Operations Management

Customer Service Associate

Convergys

Assisted clients across multiple communication channels by resolving inquiries efficiently while maintaining positive customer relationships and contributing to customer satisfaction and brand loyalty.

Customer Relationship Management

Customer Service Team Lead

Convergys

Executed customer service support initiatives to improve customer satisfaction, strengthen client relationships, enhance team performance, and support efficient resolution of customer concerns across multiple communication channels.

Customer Relationship Management Team Leadership

Education

Degrees, certifications, and relevant coursework

Philippine Women’s University

Bachelor of Science in Hospitality Management, Hospitality Management

Earned a Bachelor of Science in Hospitality Management from Philippine Women’s University. Also completed digital marketing certification coursework/training.