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Sudeshna Roy

@sudeshnaroy

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I manage global digital assets, content governance, QA, and multi-market marketing operations.

India

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What I'm looking for

I'm looking to continue leading digital asset and content operations, with opportunities to improve governance, quality, metadata, reporting, and multi-market campaign execution.

At Capgemini, I manage end-to-end digital content and asset operations for a global FMCG client across 20+ markets. I apply and audit metadata for 60 assets daily, validate eCommerce assets, administer DAM access, and coordinate approvals, reporting, and issue resolution.

Previously, I led high-volume social media scheduling, publishing, campaign QA, influencer coordination, and performance reporting for brands, film campaigns, and public campaigns. I use analytics and content-management tools to turn marketing plans into accurate, on-time execution.

Experience

Work history, roles, and key accomplishments

Current

Digital Asset Manager

Current

Capgemini

Jun 2025 - Present (1 year 3 months)

Manage end-to-end digital content and asset operations for a global FMCG client, supporting market go-live activations across 20+ markets. Perform quality assurance checks, apply metadata and tagging taxonomies, and generate discrepancy reports.

Digital Asset Management Metadata Management Quality Assurance Content Operations Stakeholder Coordination Training Documentation

Social Media Manager

Riper Valley

Apr 2023 - Jun 2025 (2 years 2 months)

Owned end-to-end content scheduling and publishing of 400 posts per month across 5 platforms. Ran pre-publish QA checks, managed influencer campaigns, and built monthly KPI reports.

Content Scheduling Social Media Management Quality Assurance Influencer Marketing Google Analytics Meta Ads Manager Sprout Social PowerPoint Excel

Analyst

I-PAC

Jan 2023 - Apr 2023 (3 months)

Wrote and scheduled platform-specific content for Facebook and regional social channels on a high-volume daily publishing cycle. Developed digital content strategies for political and public campaigns.

Content Writing Social Media Management Campaign Analysis Strategy Development Cross Functional Collaboration

Social Media Manager & Content Writer

EskayVideo Pvt. Ltd.

Mar 2020 - Dec 2022 (2 years 9 months)

Led end-to-end content planning, scheduling, and publishing for 20+ film campaigns. Managed platform-specific content calendars and coordinated content approvals with talent and production teams.

Content Planning Social Media Management Copywriting Campaign Management Stakeholder Coordination Performance Monitoring

Social Media & Digital Content Intern

Zee Media

Jan 2020 - Feb 2020 (1 month)

Assisted in managing brand presence across digital platforms, identifying trends and creating relevant content. Edited raw footage and created short-form videos for social distribution.

Social Media Management Content Creation Video Editing Trend Analysis News Writing