At GAT Sport / World Health Products, I lead B2B and B2C sales assets, product launches, trade-show environments, POS advertising, social content, packaging, and digital commerce creative. I also built the company’s first in-house photo studio and digital asset management workflow to accelerate asset creation and improve cross-functional access.
Previously at WWE, I created the look and feel for up to five live shows weekly, 15 pay-per-views annually, and special events. My work supported more than 500 live events each year across domestic and international markets, spanning key art, arena graphics, talent shoots, merchandise, event identities, print, web, and social campaigns.
I’ve led and mentored designers, freelancers, interns, photographers, videographers, 3D artists, and motion designers while staying hands-on in concept development and design. I’m experienced translating business objectives into cohesive creative across retail, experiential, packaging, environmental design, and integrated marketing.
Through 46&2 Design and earlier agency work at Colangelo, I’ve partnered with brands including Pepsi, Gatorade, Guinness, Evian, Glade, Boost Mobile, and Diageo on campaigns, brand identity systems, retail marketing, and new-product launches.
