Никита З

I’m a Marketing Design Lead with 10+ years building brand identity, visual communications, and scalable design systems for digital products in international markets. I translate strategy into clear, consistent visuals—then make teams faster with systems and reusable templates.

At Tangem, I streamlined marketing production by introducing a design system, templates, and AI tools. I led a team of 4 designers and owned planning and cross-team collaboration, helping grow the brand’s social media following from 100K to 1M+ in two years.

I also increased content output from 4 to 10 posts per week without expanding the team, and cut visual asset production time from ~6 hours to ~1 hour per piece. I rolled out the design system to maintain a consistent brand look across all channels and launched new content formats to boost engagement and product interest.

Previously, as a Senior/Communication Designer, I created cohesive visual systems and brand identities—from a mascot- and geometry-based identity at SpatialChat to post-rebrand visual rollouts for Gambit Esports. I’ve delivered brand books, launch assets (including Product of the Day on Product Hunt), and template-driven workflows that improved consistency and reduced update time several-fold.