yasemin umaç

I create clear, authentic brand messages across branding, packaging, web, and digital design. My work is grounded in understanding a brand’s strengths, weaknesses, and user experience before interaction begins.

I've led creative and art direction work at VML Softwares for HSBC Bank and Figma, and at LePub Agency for brands including Toblerone, Netflix, Heineken, Marvis, Lavazza, Desperados, Barilla, Rio Mare, and Collistar.

My experience also includes The Daily Studio, Rai Pubblicità, Profaj, JobSwire, and Bigdrop Premium Agency. I value collaboration, cultural richness, and diverse perspectives, and use Photoshop, Illustrator, InDesign, After Effects, Midjourney, and other AI tools in my creative process.