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Steven Mabunda

@stevenmabunda

Associate Creative Director at S2 Multimedia, leading integrated campaigns and reviewing copy, design, edits, and animation.

South Africa

Message

At S2 Multimedia, I lead concept development and copy for integrated campaigns across TV, radio, digital, and social. I also review creative work and give structured feedback to keep it on-brief and on-brand.

As a Freelance TTL Copywriter / Creative Lead, I develop campaigns focused on sports and entertainment and write everything from taglines to newsletters, TV and radio spots, and SEO-optimised digital content.

At MultiChoice Group, I managed DStv.com content and wrote SEO-optimised articles about content discovery and product knowledge. I also managed YouTube channels and scripted and produced short-form entertainment and sports content.

Experience

Work history, roles, and key accomplishments

Current

Associate Creative Director

Current

S2 Multimedia

Jan 2025 - Present (1 year 9 months)

Leads concept development and copy for integrated campaigns across TV, radio, digital and social. Reviews and gives structured feedback on creative work to keep output on-brief and on-brand.

Copywriting Creative Direction Campaign Development Client Presentations Project Management Feedback Brand Strategy

Current

Freelance TTL Copywriter / Creative Lead

Current

Freelance

Sep 2023 - Present (3 years 1 month)

Conceptualises and develops through-the-line campaigns, specialising in sports and entertainment. Writes short- and long-form copy, from taglines to newsletters, plus TV and radio spots and SEO-optimised digital content.

Copywriting Creative Direction Campaign Development SEO Research Brand storytelling Project Management

Creative Lead (Contract)

T+W

Apr 2024 - Jul 2024 (3 months)

Led creative concept design and storytelling for client briefs on a fixed-term contract.

Creative Direction Concept Design Storytelling Client Briefs

Creative Lead

S2 Multimedia

May 2017 - Mar 2022 (4 years 10 months)

Researched, ideated, developed and pitched creative concepts for 360° campaigns. Wrote copy for TV, radio, taglines, product descriptions, social posts and email marketing, adapting tone to each brand and audience.

Copywriting Creative Direction Campaign Development Research Ideation Pitching Team Leadership

Digital Communications Specialist

MultiChoice Group

Jul 2013 - May 2017 (3 years 10 months)

Managed website content for DStv.com, publishing and SEO-optimising articles. Managed YouTube channels for major shows, including scheduling, optimisation and community engagement.

Content Management SEO YouTube Management CMS Web Analytics Community Engagement Script Writing Video Production

Promo Director

Clearwater

Jan 2010 - Apr 2012 (2 years 3 months)

Developed concepts and scripts for promotional campaigns for M-Net and M-Net Series. Briefed graphics teams and edited offline in Final Cut Pro and Adobe Premiere.

Concept Development Script Writing Video Editing Final Cut Pro Premiere Pro Project Management