Cara Casagrande
@caracasagrande
Creative copywriter and content creator with a passion for storytelling.
What I'm looking for
With a Bachelor of Arts degree from Stellenbosch University, I have cultivated a deep passion for storytelling through my work as a copywriter and content creator. My six years of experience have allowed me to blend copywriting, design, and photography to craft compelling narratives that resonate with diverse audiences. I thrive in dynamic environments that challenge me to learn and grow, and I have a keen eye for detail that ensures my work is always of the highest quality.
Throughout my career, I have had the privilege of working with renowned brands such as Unilever, Knorr, and Dove. My expertise spans various areas, including content planning, community management, and digital design. I am particularly skilled in integrating AI tools into my creative processes, believing that mastering emerging technologies is essential for elevating creative work. I am passionate about creating impactful content that not only informs but also evokes emotion and shifts perspectives.
Experience
Work history, roles, and key accomplishments
Copywriter & Content Coordinator
OLIVER+
Mar 2024 - Present (1 year 2 months)
Managed content planning and community engagement for major brands including Unilever, Knorr, and Dove. Developed compelling social media copy and designs, integrating AI for video, image generation, and prompting. Utilized data analytics to inform content strategy and optimize performance.
Copywriter & Content Coordinator
OLIVER+
Mar 2024 - Present (1 year 2 months)
Managed content planning and community engagement for major brands like Unilever, Knorr, and Dove. Executed comprehensive copywriting for social media, scripts, and blogs, alongside designing social media assets. Leveraged AI for video, social media design, image generation, and prompting, while also conducting data analytics for social media performance.
Digital & Packaging Copywriter
ClicksGroup
Feb 2023 - Mar 2024 (1 year 1 month)
Conceptualized and wrote copy for various media, including brand naming, TVC script writing, and brand campaign activations for The Body Shop. Developed digital copy for social media and the e-commerce website, focusing on SEO. Performed extensive proofreading, editing, and ad-hoc packaging design, digital design, and retouching.
Digital & Packaging Copywriter
ClicksGroup
Feb 2023 - Mar 2024 (1 year 1 month)
Conceptualized and wrote copy for various media, including brand naming, TVC script writing, and brand campaign activations for The Body Shop. Developed digital copy for social media and e-commerce websites, focusing on SEO. Performed extensive proofreading, editing, and ad hoc packaging/digital design and retouching.
Lifestyle Copywriter & Content Coordinator
Habari Media
Aug 2022 - Feb 2023 (6 months)
Wrote engaging content for diverse lifestyle categories including entertainment, beauty, and accommodation. Conducted thorough research for relevant fields and designed for the e-commerce website. Managed copy editing, content planning for social media, and client service with merchants.
Lifestyle Copywriter & Content Coordinator
Habari Media
Aug 2022 - Feb 2023 (6 months)
Authored diverse content for lifestyle, entertainment, beauty, and travel categories, conducting thorough research to ensure accuracy. Managed content planning for social media and designed for e-commerce websites. Provided client service to merchants.
Graphic Designer & Copywriter
Gaproc Media
Mar 2022 - Aug 2022 (5 months)
Executed digital copywriting and design tasks for various projects. Performed data analytics to optimize social media performance. Utilized the Adobe Suite, including Photoshop, Illustrator, InDesign, and AfterEffects, for creative deliverables.
Graphic Designer & Copywriter
Gaproc Media
Mar 2022 - Aug 2022 (5 months)
Executed digital copywriting and graphic design tasks for various projects. Conducted data analytics to optimize social media performance. Utilized the Adobe Creative Suite extensively, including Photoshop, Illustrator, InDesign, and AfterEffects.
Assistant Photographer
Roodebloem Studios
Sep 2021 - Dec 2021 (3 months)
Provided digital assistance by editing shots during live shoots and managing set design and prop placements. Coordinated model management and set up lighting for various shoots. Performed photo editing using Capture One and Photoshop.
Subtitler
Pixelogic Media
Feb 2020 - Jun 2020 (4 months)
Transcribed and created subtitles for a wide range of TV series and films, collaborating with major platforms such as Netflix, HBO, and Disney. Ensured accuracy and adherence to strict guidelines through meticulous copy editing. Contributed to the accessibility of multimedia content.
Assistant Photographer
Roodebloem Studios
Sep 2021 - Dec 2021 (3 months)
Assisted photographers with digital editing during shoots, ensuring high-quality output. Managed set design, prop placements, and model coordination. Configured lighting setups for various shoots and performed photo editing using Capture One and Photoshop.
Photographer & Videographer
Yuri Arcurs Productions
Mar 2021 - Sep 2021 (6 months)
Underwent professional training for stock photography, mastering retouching techniques using Photoshop. Performed precise colour grading with CaptureOne. Contributed to both production and post-production phases, including make-up, styling, and wardrobe management.
Photographer & Videographer
Yuri Arcurs Productions
Mar 2021 - Sep 2021 (6 months)
Underwent professional training in stock photography, mastering techniques for high-volume production. Performed detailed retouching using Photoshop and precise color grading with CaptureOne. Contributed to both production and post-production phases, including make-up, styling, and wardrobe management.
Digital Marketing Intern
Shift ONE Digital
Aug 2020 - Dec 2020 (4 months)
Managed community engagement and developed comprehensive content plans and scheduling for various clients, including John Deere and Crocs. Wrote compelling social media copy and analyzed data to optimize digital marketing campaigns. Contributed to published articles on marketing tools.
Digital Marketing Intern
Shift ONE Digital
Aug 2020 - Dec 2020 (4 months)
Managed community engagement and executed content planning and scheduling for various clients. Conducted data analytics to inform digital marketing strategies. Wrote compelling copywriting for social media campaigns for clients such as John Deere, Ellesse, Crocs, and Birkenstock.
Subtitler
Pixelogic Media
Feb 2020 - Jun 2020 (4 months)
Transcribed and created subtitles for a wide range of TV series and films, collaborating with major platforms including Netflix, HBO, and Disney. Ensured accuracy and quality through meticulous copy editing. Contributed to the accessibility of multimedia content.
Education
Degrees, certifications, and relevant coursework
Stellenbosch University
Bachelor of Arts, English Studies & Theatre Studies
Completed a Bachelor of Arts degree with majors in English Studies and Theatre Studies. Focused on developing strong analytical and communication skills through the study of literature and dramatic arts.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/caracasagrandeJob categories
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