Open to opportunities

Paul Fulton

@paulfulton

Message

Creative copywriter and screenwriter delivering strategic, impactful storytelling across media.

South Africa

Message

What I'm looking for

I seek creative roles where I can craft strategic, idea-driven content across advertising and film, with collaborative teams and room for narrative growth.

I am a creative and adaptable copywriter and screenwriter with extensive agency and freelance experience, focused on delivering strategic advertising and storytelling that challenges and inspires.

I have worked on major brands including Audi, VW, BMW, Barclays, Tiger Beer, Carling Black Label, and Vodacom, producing through-the-line copy and concepts for TV, radio, print and online campaigns.

My production experience spans roles from production office management in New York to video tape librarian work at Channel 4 in London, giving me practical insight into delivering projects from pitch to delivery.

I am an accomplished screenwriter with multiple festival and competition quarterfinal and semifinal placements, and I continue to develop original scripts while providing commercial copywriting and creative strategy.

Experience

Work history, roles, and key accomplishments

Current

Freelance Writer

Current

Freelance

Dec 2021 - Present (3 years 10 months)

Provide copywriting and screenwriting services across advertising and film projects, delivering strategic concepts and produced content for clients since 2021.

Copywriting Screenwriting Storytelling Client Communication Creative Strategy

Copywriter

M&C Saatchi Abel

Mar 2021 - Dec 2021 (9 months)

Conceptualised and wrote strategic advertising campaigns for Tiger Beer, producing copy and creative direction across channels from March to December 2021.

Advertising Copywriting Brand Strategy Campaign Execution Creative Briefing

Copywriter

Ogilvy

Oct 2018 - Feb 2021 (2 years 4 months)

Developed strategic advertising and copy for Audi, VW, and Carling Black Label, delivering integrated concepts from October 2018 to February 2021.

Copywriting Integrated Marketing Consumer Insights

Copywriter

Rogue Agency

Mar 2016 - Aug 2017 (1 year 5 months)

Produced strategic advertising concepts and copy for Barclays Bank across channels during tenure from March 2016 to August 2017.

Financial Services Copy Campaign Execution Creative Writing

Copywriter

Ofyt

Apr 2014 - Feb 2016 (1 year 10 months)

Created strategic advertising copy and concepts for KIA Motors and Bidvest Car Rental from April 2014 to February 2016.

Copywriting Campaign Development Client Relations

Copywriter

Ireland Davenport

Nov 2010 - Mar 2014 (3 years 4 months)

Led through-the-line copywriting and concept work for TV, radio, print, and online for clients including BMW, Avis, National Geographic and Vodacom from Nov 2010 to March 2014.

Through The Line Copy Creative Strategy

Production Office Manager

1st Ave Machine

Oct 2009 - Jul 2010 (9 months)

Facilitated production logistics for live action and CG advertisements, managed multiple producers and supported the executive producer from Oct 2009 to Jul 2010.

Production Management Logistics Team Coordination Vendor Management Scheduling Executive Support