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Steve Marchione

@stevemarchione

I am seasoned copywriter, creative director, and brand strategist. My expertise spans brand architecture, integrated campaigns, and team leadership.

United States

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What I'm looking for

I'm looking to lead brand strategy and creative development for organizations building differentiated products, launching into new markets, and scaling authentic customer experiences.

I've built global brands and growth platforms for Kiehl’s, L’Oréal, De Beers, Rolex, and other leading consumer businesses.

At Kiehl’s Since 1851, I helped transform a heritage skincare brand from $200M to a $2B global powerhouse. I led brand strategy across 40+ markets, shaping product positioning, consumer messaging, omnichannel experiences, and 360-degree launches.

I built and managed a team of 10+ creative professionals, partnered directly with senior leadership, and developed brand frameworks that preserved Kiehl’s authentic voice while scaling globally.

Today, through Kimchi Pizza LLC, I advise Fortune 500 clients and high-growth startups on positioning, creative platforms, product launches, and go-to-market strategy across beauty, wellness, media, luxury, and food.

Experience

Work history, roles, and key accomplishments

Current

Founder & Strategic Brand Consultant

Current

Kimchi Pizza LLC

Jan 2025 - Present (1 year 8 months)

Founded boutique brand consultancy serving Fortune 500 clients and high-growth startups across beauty, wellness, media, and luxury sectors. Developed integrated brand campaigns, product launches, and creative platforms that drive business growth and market differentiation.

Brand Development Integrated Campaign Development Product Launch Strategy Brand Partnerships Creative Direction Go To Market Strategy

Vice President, Global Creative & Brand Strategy

Kiehl's Since 1851

Jan 2008 - Jan 2025 (17 years)

Transformed heritage skincare brand from $200M to $2B global powerhouse through strategic creative leadership and integrated brand development. Led global brand strategy across 40+ markets, directing creative development, product positioning, consumer messaging, and omnichannel experiences.

Brand Development Creative Team Leadership P&L management Integrated Campaign Development Global Market Expansion C Suite Collaboration Product Launch Strategy Omnichannel Customer Experience Design Brand Partnerships

Senior Freelance Creative

CBS Radio

Jan 2006 - Dec 2007 (1 year 11 months)

Developed integrated creative concepts for on-air campaigns, digital advertising, and multimedia content for CBS Radio's premium entertainment portfolio.

Integrated Campaign Development Digital Advertising Multimedia Content Creative Concepts

Copywriter

J. Walter Thompson

Jan 2002 - Dec 2004 (2 years 11 months)

Created award-winning print and television campaigns for luxury and consumer brands including De Beers, Rolex, Tanqueray, and Smirnoff Ice. Developed integrated creative concepts that drove brand awareness for global clients.

Copywriting Print Ads Television Advertising Integrated Campaign Development Brand Awareness