At ROYD Tool Group & SMARTTool Group Global, I rebranded SMART for a global audience, redesigning its logo, stationery, POS, digital assets and packaging for more than 250 products distributed across the UK, Europe, Australia and New Zealand.
I also created the visual identity for new brands, including Grettz Precision, and developed packaging, catalogues, literature, digital assets and event materials across multiple brands. I worked with teams across Europe and Australasia and took briefs directly from company directors.
At Click4Assistance, I refreshed the corporate identity and designed the company website, landing pages and digital campaigns. I now provide branding, campaign and communication design as a freelance designer, managing client projects from briefing through final delivery.

