Stella Legradi

I've led global digital marketing and AI transformation at UCD Global across 70+ markets, combining audience insight, paid media, SEO, social campaigns, UX, and automation. My work increased paid search by 169%, organic search by 44%, enquiry conversions by 38%, and applications by 57%.

I introduced AI-powered chatbot and marketing automation initiatives supporting 1M users annually, with a 97% resolution rate and 2,411 hours saved in 52 weeks. I also partnered with CNN to launch the CNN Academy/UCD MA programme, generating 50x more applications.

At Mindy Support and Pexly, I led the end-to-end rebrand of both companies and owned go-to-market strategy for an evolving AI services portfolio. I improved website conversion 3.4x, achieved a 92% SEO health score, improved paid acquisition by 65%, and reduced editorial and design production time by 85% through AI workflows.

I've also delivered digital growth for Focus Ireland, EU Aid Volunteers, and Examcraft Group, spanning fundraising, website migration, UX, stakeholder management, multimedia, and international campaigns. I bring a culturally informed, data-led approach to building trusted brands and better customer journeys.