Esther George
@esthergeorge
I drive paid social growth with analytics, storytelling, and lead-gen funnels.
ZimbabweWhat I'm looking for
I’m a results-driven Digital Marketing Manager who builds paid social campaigns and turns performance data into growth strategy. I focus on audience segmentation, content planning, and lead generation—so campaigns don’t just launch, they scale.
I’ve managed paid and social efforts across Meta and TikTok, translating campaign analytics into ongoing optimization. I also have experience negotiating and delivering paid digital marketing contracts, coordinating content scheduling, and tracking results across client platforms.
Beyond ads, I bring a creative foundation in brand content creation and storytelling. I lead strategic content plans for YouTube, Instagram, and TikTok, producing branded video content that supports advocacy and personal development themes, using tools like Canva, Premiere Pro, and DaVinci Resolve.
I also support others through coaching, mentoring over 100 women in leadership and personal branding. My approach is people-first: clear strategy, consistent execution, and content that builds emotional connection and real engagement.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Freelance / Upwork — Fashion Brand Client
Jan 2026 - Present (6 months)
Negotiated and secured a paid social media management contract covering Meta and TikTok for a multi-segment fashion brand. Managed campaign content and audience targeting across two distinct customer segments.
Digital Content Strategist
Belinda George
Apr 2024 - Present (2 years 3 months)
Develops strategic content plans to grow digital presence across YouTube, Instagram, and TikTok. Produces branded video content and creates storytelling concepts aligned with advocacy and personal development themes.
Social Media Manager
Gracious Godwin
Jul 2023 - Present (3 years)
Created and scheduled brand-aligned content across multiple social platforms. Used performance data to refine content direction and campaign impact.
Social Media Strategist
Anthony Udoh
Mar 2021 - Present (5 years 4 months)
Implemented content strategies to boost brand awareness and online engagement. Maintained consistency across digital assets to reflect brand values.
Support Coach
The African Lady Ambassador
Aug 2020 - Present (5 years 11 months)
Mentored over 100 women globally in leadership and personal branding. Designed and facilitated digital workshops supporting self-development.
Social Media & Paid Ads Manager
All Good Marketing Agency
Jan 2026 - Mar 2026 (2 months)
Managed social media accounts and supported paid campaign execution for agency clients. Coordinated content scheduling and performance tracking across client platforms.
Video Editor (Film Production)
Fiery Films x CJ Obasi Project
May 2025 - Present (1 year 2 months)
Edited key scenes for a collaborative film production, ensuring narrative flow and artistic cohesion.
Education
Degrees, certifications, and relevant coursework
African Leadership University
Bachelor of Science (BSc), Entrepreneurial Leadership
Bachelor of Science (BSc) in Entrepreneurial Leadership at African Leadership University, Kigali, with expected graduation in September 2026.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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